Paid Media

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How ClickCease Saved Our Client $5,000+ of Click Fraud

You’ve got a limited marketing budget that you had to fight for, and from that you carefully planned various ad campaigns down to the dollar. Your keywords were selected carefully, and you’re very hopeful that this killer ad you’ve just placed will bring in some needed leads this month. However, with your limited budget, you …

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How to Create a B2B Marketing Funnel

Fun fact: Most B2B buyers are already 57% of the way through the buying process before they make contact with a representative. The takeaway: If your B2B marketing funnel isn’t set up correctly, you’ll lose a lot of would-be customers. Get the top of the funnel wrong, and they’ll never see your marketing. Get the bottom of the funnel …

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B2B SaaS Marketing Plan Template (2023)

There’s not really a template for good marketing. Bear with me – I know that I’ve started this article with a sentence that directly contradicts its title. But here’s what I’m getting at: When most people hear the word “template,” they think of something they can pretty much copy and paste. But a good marketing “template” …

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Top 4 B2B SaaS Marketing Channels

First things first: Don’t take this list as law. It’s not set in stone. That’s not saying there’s not data behind it. There is. But it is saying that the top B2B SaaS marketing channels for your company may not align with the channels we’ve listed here. The top channels for your company are the …

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7 MSP Marketing Services to Build Your Business

MSP marketing is hard. That’s partly because managed IT services still aren’t fully understood by the market – especially if you’re selling to non-technical people. It’s partly because the MSP market is very crowded – there are 40,000 MSPs in the US alone (or about 100 per US metro area). And, finally, MSP marketing is …

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An Example of a Monthly Digital Marketing Plan for MSPs

We’ve helped dozens of managed IT service providers with marketing. In this article, we’ll outline what a digital marketing plan looks like for a typical month. But first, three caveats: Digital marketing plans should absolutely vary based on your unique context. Depending on your business model, your service offering, and your market, different tactics will …

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Why PPC Works for B2B Technology Marketing

PPC for B2B tech. It doesn’t just sound catchy (or obnoxious, depending on your perception of acronyms). It also works – very well, if done correctly. Pay-per-click advertising can be a business-builder for any firm, regardless of who you’re selling to. There’s a common and unfortunate preconception that pay-per-click ads are at their most effective …

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