Author name: Jacob Brain

Beyond the List: Unique Strategies Employed by Leading B2B Lead Generation Companies

If you’re a B2B marketer, you’re responsible for generating leads. But when you’re in B2B tech, your SDR team can’t cold call down a list all day. Prospects aren’t picking up the phone. Even some of the best cold callers can’t get more than a 2% success rate. So where do you go to generate …

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The Best B2B Lead Generation Strategies for Growth

The primary metric of interest in any meaningful B2B marketing strategy effort will always be generating leads. This is a pretty hard-and-fast rule.  But many B2B businesses struggle to find their momentum when it comes to successful lead generation via digital marketing. As a B2B marketing agency, we know the uphill battle many businesses face …

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The Future of B2B Growth Digital Marketing: Trends to Watch

There are many marketing strategies out there, and each one has a guiding principle of some kind: product-led growth, lead generation, and brand building are common approaches. While there are valuable elements in each school of thought, growth marketing has quickly become the strongest path to success for B2B companies. What Is B2B Growth Marketing? …

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Growth Marketing for B2B: 5 Strategies and Tactics

Growth marketing is a marketing approach that applies the principles of growth hacking to the B2B marketing funnel. Instead of sticking with a single set of marketing tactics, companies use B2B growth marketing tactics to quickly test numerous marketing strategies, optimizing those tests as they go. Growth marketing is data-driven, using objective metrics to determine …

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The Growth Marketing Funnel—What is is and Why We Swear By It

Have you heard of the Pirate Funnel? Businesses are using this growth marketing strategy to cut through process confusion, identify bottlenecks, and grow faster. It’s a funny name—and certainly doesn’t sound like serious business. But once you see the results of this powerful technique, you’ll be saying “Arrrr, matey” with the best of them. (Sorry… …

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Growth Marketing Strategy for B2B Organizations—Here’s What You Need to Know

How to Build an Effective Growth Marketing Strategy For the last decade, thought leaders have been buzzing about growth marketing, naming it the next frontier of marketing. But what is growth marketing, exactly? B2B growth marketing focuses on continuous experimentation and utilization of data to drive long-term engagement and customer lifetime value. How does the …

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B2B Growth Marketing: What It Is and Why It’s Critical in 2023

While growth marketing tactics are wildly popular in eCommerce operations, B2B organizations have historically steered clear of growth marketing strategies because they require an incredible degree of agility–something B2B enterprises tend to lack. But in today’s constantly evolving digital landscape, growth marketing is becoming increasingly vital for businesses to thrive–and B2B organizations are picking up …

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