As the digital world continues to overhaul the daily life of the IT consultant, traditional public relations strategies have been slowly replaced by digital PR. Traditional public relations has been a staple of the business world for the past century. The accepted tradition of diamond engagement rings? It started as a public relations campaign put …
Event marketing is a world unto itself, filled with caterers, rental décor, sometimes even DJ’s, drinks, and usually a great time. Whether your event is the “Go big or go home” type or a more sedate educational seminar, you’ll need to know what you’re getting into before you start. There are many different opportunities for …
Event marketing is tricky. Event marketing for business to business organizations can be trickier. And event marketing for the B2B tech industry is harder still. Many SaaS providers have products that perform technical tasks or may be uninteresting to customers who just want their office IT programs to run smoothly. However, that’s anything but true. …
How Experiential Event Marketing Works for SaaS Providers Read More »
Public Relations. When most people think of companies that use public relations services, they think of business to consumer companies and massive giants like Google or Microsoft. But here’s the truth: PR is for everyone. And that includes SaaS providers, too. The SaaS world is full of jargon, technical benefits, and complicated services. It’s hard …
Are you planning an event? Between dealing with caterers, vendors, venues, and promoting the event itself, a lot goes on when planning an event. To keep yourself and your company on track, focus on a few little things that can be done simply and easily to maximize the success of your event. Event marketing for …
In a lot of ways, event planning can feel subjective. There are very few concrete timelines for corporate event planning. You can find a timeline of to dos for a wedding with a few clicks of the keyboard. But clearly, a corporate event needs to be promoted very differently from your average wedding. There’s so …
There are many different types of corporate events. But depending on your goals and how much corporate event marketing experience you have, not all of them will be right for you. For example, if it’s your first event, I wouldn’t suggest hosting a panel of five guests with a live webinar. However, I would suggest …
There’s a lot to do when you’re marketing an event. Not only do you have to plan out your event marketing strategy, but you have to put it into action, optimize your digital assets, organize event-focused LinkedIn groups, and plan the physical set up for the event itself. Having a good solid team behind you …
LinkedIn. The professional network for finding jobs, digital networking, and sharing opinions. Unlike other social media networks where most users share their opinions on their spouse’s latest late-night out or trade campy gifs, LinkedIn is meant to bolster the professional pursuits of a business and create a space for personal branding. Think of LinkedIn as …
Event marketing typically uses all different types of channels, including email, video, google ads, and social. But while some platforms are pretty straightforward, social media offers you a wide variety of options to choose from in marketing your event. With so many choices, how do you build an event marketing social media plan that’s optimized …
