Author name: alex_murphy

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How to Leverage LinkedIn’s Audience Insights Tool to Reach the Right Audience

LinkedIn is a fantastic platform for B2B advertisers when used effectively. What does that mean? It’s all about finding the right mix of audience targeting attributes that allow you to reach the right people. It’s a very different approach from something like Google Ads. With Google Ads, the focus is on keywords. As an advertiser, …

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Here’s How HubSpot Can Improve Google’s Automated Bidding for Lead Generation Ads

Best Practices, Lead Generation, Marketing Ads, Marketing Automation / By alex_murphy

It’s no secret that Google Ads is trying to shift towards fully automated campaign management, particularly when it comes to automated bidding strategies. If you’re hands-to-keyboard running ad campaigns, you’ve probably seen the recommendations in your Google Ads account urging to switch your campaign settings to a fully automated bidding strategy such as Maximize Clicks …

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