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5 B2B SaaS Marketing Examples to Learn From

There are two ways to learn marketing (or anything, really): You can either forego outside help and teach yourself through long, painful trial and error… Or you can learn from the examples of experts. Learning from experts is better. When you look at successful examples, you get to tap into years of experience; you get …

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What Makes B2B SaaS Marketing Different?

Neil Patel wrote a solid article on SaaS marketing where he claimed that it’s unique. An excerpt: “SaaS marketing is not for the faint of heart. It’s challenging. And it is critically different from virtually every other type of marketing that the world is aware of.” Throughout the article, Neil makes good points. But, funnily …

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How to Create a B2B SaaS Marketing Strategy

Q: How should I create a B2B SaaS marketing strategy? A: That’s a really big question, friend. Sorry; that’s a little forward. We’re not really friends (yet – although if you want to chat about B2B SaaS marketing, the contact form is always open). But you are asking a big question. According to Google, there are …

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7 MSP Marketing Services to Build Your Business

MSP marketing is hard. That’s partly because managed IT services still aren’t fully understood by the market – especially if you’re selling to non-technical people. It’s partly because the MSP market is very crowded – there are 40,000 MSPs in the US alone (or about 100 per US metro area). And, finally, MSP marketing is …

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An Example of a Monthly Digital Marketing Plan for MSPs

We’ve helped dozens of managed IT service providers with marketing. In this article, we’ll outline what a digital marketing plan looks like for a typical month. But first, three caveats: Digital marketing plans should absolutely vary based on your unique context. Depending on your business model, your service offering, and your market, different tactics will …

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How to Create Marketing Materials for an MSP

About a year ago, we created something called the MSP Content Marketing Launch Pack. Here’s the idea: You own an MSP. You want leads. But you don’t have the resources to afford an engagement with a marketing agency or the expertise / time to create effective marketing materials internally. So, we put together a collection …

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