Episode 1: Is Direct Mail Dead? A Debate

Table of contents

Show Notes

In this week’s episode (the first episode of Season 2!), Tobin and Jon discuss the viability of direct mail, and debate the question: is direct mail dead? Jon argues that direct mail is not dead – Tobin argues that it may be.

This Week’s Topic:

Is Direct Mail Dead?

Discussion

Will this season of You’re the Marketing Department be more successful than the Packers season?
Is direct mail dead?
Is the price of direct mail too high?
Is direct mail trackable?
The difficulty of print
List quality is lower in direct mail
Is direct mail spammy?

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