Episode 1: Is Direct Mail Dead? A Debate

Jacob Brain

Author

Table of contents

Show Notes


In this week’s episode (the first episode of Season 2!), Tobin and Jon discuss the viability of direct mail, and debate the question: is direct mail dead? Jon argues that direct mail is not dead – Tobin argues that it may be.

This Week’s Topic:

Is Direct Mail Dead?

Discussion

  • Will this season of You’re the Marketing Department be more successful than the Packers season?
  • Is direct mail dead?
  • Is the price of direct mail too high?
  • Is direct mail trackable?
  • The difficulty of print
  • List quality is lower in direct mail
  • Is direct mail spammy?

Additional Resources

Join our LinkedIn group, or send us questions at podcast@newnorth.com!

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