In this week’s episode, Jake and Tobin discuss why buying a trade show booth may not be the right call. They talk through what you should look for when you attend a trade show, how you can use the opportunities in a trade show environment to generate real value, and what the real goals of trade show attendance should be.
This Week’s Topic:
Why You Shouldn’t Buy a Trade Show Booth
- Is a trade show booth worth it?
- What is the real goal of trade show attendance?
- What are ways to meet your trade show goals?
- The email subject line game