Episode 7: Why You Shouldn’t Buy a Trade Show Booth

Show Notes

In this week’s episode, Jake and Tobin discuss why buying a trade show booth may not be the right call. They talk through what you should look for when you attend a trade show, how you can use the opportunities in a trade show environment to generate real value, and what the real goals of trade show attendance should be.

This Week’s Topic:

Why You Shouldn’t Buy a Trade Show Booth

Discussion

Is a trade show booth worth it?
What is the real goal of trade show attendance?
What are ways to meet your trade show goals?
The email subject line game

Additional Resources

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Episode 7: Why You Shouldn’t Buy a Trade Show Booth

Jacob Brain