Episode 7: Why You Shouldn’t Buy a Trade Show Booth

Table of contents

Show Notes

In this week’s episode, Jake and Tobin discuss why buying a trade show booth may not be the right call. They talk through what you should look for when you attend a trade show, how you can use the opportunities in a trade show environment to generate real value, and what the real goals of trade show attendance should be.

This Week’s Topic:

Why You Shouldn’t Buy a Trade Show Booth

Discussion

Is a trade show booth worth it?
What is the real goal of trade show attendance?
What are ways to meet your trade show goals?
The email subject line game

Additional Resources

Join our LinkedIn group, or send us questions at podcast@newnorth.com!

You might also like...

Marketing Operations: Get more efficient with the right data, workflows, and technology

You’re a small marketing team with big goals. Your to-do list is a mile long, your inbox is overflowing, and..

The Scrappy Marketer’s Blueprint for a Powerful B2B Demand Generation Strategy

As a marketer on a small but mighty team at a B2B tech company, you wear multiple hats and juggle..

Mastering B2B Demand Generation: Becoming the Best Option for Customers

As a B2B marketer juggling multiple campaigns, you may find that your company’s actual pipeline doesn’t reflect all of the..

New North is a strategic B2B marketing agency specializing in working with tech companies. Going beyond conventional tactics, we craft a personalized marketing strategy, conduct rigorous research, lay a solid foundation, execute dynamic campaigns, and continuously refine our approach through analysis.

With New North, your small, scrappy marketing team transforms into a powerful growth engine, achieving your goals with less pressure and more precision.

Resources

Let's connect

© New North

2017