A Marketers in Demand company

Episode 7: Why You Shouldn’t Buy a Trade Show Booth

Jacob Brain

Author

Show Notes


In this week’s episode, Jake and Tobin discuss why buying a trade show booth may not be the right call. They talk through what you should look for when you attend a trade show, how you can use the opportunities in a trade show environment to generate real value, and what the real goals of trade show attendance should be.

This Week’s Topic:

Why You Shouldn’t Buy a Trade Show Booth

Discussion

  • Is a trade show booth worth it?
  • What is the real goal of trade show attendance?
  • What are ways to meet your trade show goals?
  • The email subject line game

Additional Resources

Join our LinkedIn group, or send us questions at podcast@newnorth.com!

You might also like...

In this week’s episode, we talk about conversion optimization, a new tool to help you to collect more leads, and a book that’ll change how you view pricing….
Unsurprisingly, there has been a lot written about B2B SEO. Marketers are gonna market, after all. A quick Google search shows that a) “B2B SEO” is a super competitive search term, and b) most of the posts that appear…
Leads are the lifeblood of B2B businesses (or really any business.) They are the difference between stable, steady growth and stagnation. Unfortunately, crafting a winning strategy for capturing these leads can be complex and arduous. Many B2B businesses and companies…
Scroll to Top