A Marketers in Demand company

Episode 7: The Why and How of Sales and Marketing Integration

Jacob Brain


Show Notes

In this week’s episode, we discuss why integrating sales and marketing is so crucial, then examine the best ways to do align the two departments.

This Week’s Mailbag Question:

How should I integrate sales and marketing?


  • Why is integrating sales and marketing important?
  • What does integration mean?
  • What tools should be used for integration? (Hint: Marketing Automation!!)
  • How often should sales and marketing meet?
  • What stats should each side bring to the table
This Week’s Food for Thought

What Can You Cut?

Tobin gives you permission to cut one thing from your marketing over the upcoming quarter. Don’t overload your plate. Focus on what really matters, and be brave enough to admit what doesn’t.

Additional Resources

Join our LinkedIn group, or send us questions at podcast@newnorth.com!

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