AI in Marketing: Reduce Context Switching with No-Code and Automation Solutions
How no-code and AI automation cut the context switching that eats a small marketing team, with examples of what to automate first.
Read →Insights
Marketing Operations & Martech
The data, workflows and tools underneath everything else. How to pick a stack you can actually run, wire it to your CRM, and get reporting that survives the question every CEO eventually asks about revenue.
The Top 26 B2B Marketing Agencies
Struggling to find a B2B marketing agency that actually delivers? Discover 26 vetted agencies trusted by small tech teams for real execution, not just strategy
Read →
Top 3 Demand Generation Metrics to Track
When pursuing demand generation, you should care about the following three metrics. They will help you measure and track success.
Read →
Marketers, Meet AI. You’ll Be Friends.
With the rise of marketing technology, AI is now being used to create more personalized website experiences, automate marketing tasks, and even generate
Read →
First Steps to Conversion Optimization for SAAS Companies
Conversion Rate Optimization is key for SAAS companies, as low-cost customer acquisition and significant year-over-year growth is crucial for survival in the
Read →
Insight vs Analysis vs Reporting
Reporting is presenting data in a way that's comprehensible. Analysis is identifying correlations within data. Insight is determining the right actions.
Read →
Should You Use Chat On Your Website?
The tide is turning toward chat. Should you jump in? Putting a chat window on your website could push your company into the 21st century – or be an epic
Read →
Lies, Falsehood, and Marketing
Guilty by association. That is how most marketers feel when it comes to the seemingly blurred or grey area between lies and marketing.
Read →
A Cold, Cold Lead World
How can you score cold leads? Try these strategies like cold email that are made for the challenging world of connectivity.
Read →
What is Successful Marketing?
How do you reach meaningful success in your marketing? A strange question was asked of me in a recent phone conversation, and I think it was an important topic
Read →
Is Hubspot Right For Managed Service Providers (MSPs) ?
So you’re looking at HubSpot for your IT MSP company to make your next marketing push into the world of digital marketing.
Read →
How Much Should You Pay for Website Traffic?
How much should you pay for website traffic? Increase your traffic with the right strategy for cost allocation on acquisition activities.
Read →
Top 5 AV Marketing Tips for Integrators
These five tips will revolutionize your AV integrator marketing. Learn how social media, email marketing, and a strong Website can build your sales quickly.
Read →
Loyalty Stats You Need to Know in 2015
Here are the facts that are shaping approaches to customer loyalty in 2015.
Read →
3 Tips for Loyalty Program Adoption
In this post we look at three tips to drive your loyalty program adoption rates.
Read →
Benchmarking Data For Your Loyalty Program
Where do you stand today vs yesterday? Without benchmarking your loyalty program data you will have no grasp on moving the needle in your program efforts.
Read →
The Reality of “Free Trial” pricing for SAAS
Are you planning a free trial of your software? In this post we discuss the best plan for the free trial and how to win customer retention in the end.
Read →
Captain America, Zola’s Algorithm, and Predictive Analytics
Science fiction is a great lens to our hopes and fears about the future.
Read →
Boost Growth With Our Retention Profit Calculator
Do you know how much profit is bleeding out of your company? Use our retention calculator to find out how a real retention campaign can change your bottom line.
Read →
The Difference Between Loyalty and Retention
Do you know the difference? In this post, we help draw a line between these two topics to help marketers define the approaches.
Read →
How-to do Marketing Automation for Ecommerce
Ready for marketing automation for your Ecommerce store? Let’s look at this roadmap for breaking into marketing automation.
Read →
Picking Your Fights in Retention Management
As a customer retention manager, there are some fights you just can't win. And there are some that have to be won at any cost.
Read →
Likert vs Semantic Differential Questions in Customer Satisfaction Surveys
In this post we look at two common methods for quantifying customer emotions and explore best practices for choosing which method works best for your survey.
Read →
Customer Retention Marketing for SAAS Subscription Services
In this post we look at three tips to help SAS (software as service) products who use a subscription-baesd revenue model avoid the pitfalls of traditional
Read →
Five Reasons Why Customer Retention is Better Than Acquisition
In this post, we look at five reasons you should consider customer retention a critical part of your marketing efforts.
Read →
Using Coupons To Kill Customer Loyalty
In this post we demonstrate the fundamental problem with using coupons for loyalty programs and the impact it has on loyalty.
Read →
Customer Retention Strategies for Financial Institutions
Financial institutions are one of the hardest markets to retain customers due to the numerous outside forces that effect your relationship with your customer.
Read →Frequently asked questions
Asked about this topic, answered straight.
What does marketing operations actually do?
Owns the plumbing: the data, the workflows, the integrations and the reporting. It is the function that makes the difference between a campaign you can measure and one you can only describe. On a small team it is usually a hat someone wears rather than a role.
How do you choose a martech stack?
Start from the reports you need to produce, then work backwards to the smallest set of tools that produces them. Stacks assembled the other way accumulate subscriptions nobody can switch off, because no one is sure what depends on them.
Why do marketing and sales numbers never match?
Usually because they are counting different things at different moments: marketing counts a lead at form fill, sales counts it at qualification, and neither definition is written down. The fix is agreeing the definitions first. No integration solves a disagreement about what a lead is.
What is the minimum reporting a B2B team needs?
Pipeline created by source, cost per opportunity, and where deals stall. Those three answer the questions a CEO asks. Dashboards with thirty tiles usually mean nobody has decided which numbers matter.
See who's ahead of you on the shortlist.
Give us your name and 4 or 5 competitors. We'll build a free report showing where they're visible, where you're not, and what it would take to close the gap.
Then we walk you through it live, on a 30-minute call. No pitch deck, no pressure. If the answer is you don't need us yet, we'll say that too.
Get your comparison report →