Episode 8: Is SEO a Waste of Time?

Show Notes

In this week’s episode, Jon and Jake discuss why SEO might be a waste of time. The answer? If your site hasn’t been optimized for conversion, all of the traffic you’re bringing in will have no effect on your business. With that in mind, Jon and Jake run through a few quick steps to get your site optimized, so that you can convert all of your hard-earned traffic.

This Week’s Topic:

Why SEO Could Be a Waste of Time

Discussion

Jake got a cat.
Is SEO worth it if you aren’t converting?
What is CRO?
4 Steps to Practice CRO

Additional Resources

Join our LinkedIn group, or send us questions at podcast@newnorth.com!

You might also like...

Episode 7: The Why and How of Sales and Marketing Integration

In this week’s episode, we discuss why integrating sales and marketing is so crucial, then examine the best ways to do align the two departments….

5 Mistakes in Customer Retention

If you’ve dealt with customer churn, most likely you committed one of these mistakes. While we all stumble from time to time, knowing the where the pitfalls are is a good way to preventing them from happening again. In…

Back to Basics: Email Marketing For B2B

In the B2B space, we can sometimes get lost looking for the newest shiny objects and forget about the basics of digital marketing. Don’t let that happen to email. There’s a reason it’s tried and true – it still…

Episode 8: Is SEO a Waste of Time?

Jacob Brain