Who doesn’t love a good donut? Donuts look great. They smell heavenly. And the thought of eating them is making my mouth water. There’s no denying that donuts are awesome. With such a great product, is there even a need to worry about marketing?
You already know the answer: of course there is. Marketing is how you get your donuts from your deep fryer into the hands of customers. So, with that in mind, here are a few digital marketing tips to help you share your donuts with the world.
1. Have a website that gets the word out.
Donuts are beautiful, and your website should be, too. Not only should it look great, it should also be a primary tool for you to gain new customers and update loyal ones. At the end of the day, a website is the primary means by which you can reach your customers online. Here are some things to think about when it comes to making your website work.
- SEO – does your donut shop rank highly in local searches? This is important. When people search for “donuts in (your town)”, you should be there, on the first page of results, ready to share your deliciousness.
- Engaging content – Your donut shop has a personality. Share it on your site! When people find your site online, they should be inspired enough to come in. Encourage that desire with tantalizing pictures of your donuts, language that represents the unique tone of your shop, and store info that is easily accessible and accurate.
2. Be unique.
Make sure that you market in a way that emphasizes the uniqueness of your product. This is closely tied to the product itself, and it’s why companies like Voodoo Donuts have experienced so much success. There are a lot of donut shops out there, and differentiation is key. Does your shop offer a unique type of donut? Does your shop have a unique look and feel? Maybe your donuts just taste the best. Whatever makes you unique is what your digital marketing should focus on.
3. Be social.
Social media can pay huge dividends for donut shops. That’s because donut shops have a product that is uniquely shareable. Donuts look great on social sites that are heavy on imagery. If you don’t have a Facebook page or an Instagram account, you’re missing out.
DK’s Donuts, based in Santa Monica, CA, realized this, and has turned to social media marketing as an incredible effective way of engaging their audience. Thanks mostly to their strategy of sharing pictures of donuts, they’ve acquired an Instagram audience of over 75 thousand followers. It doesn’t hurt that their donuts are also ridiculously photogenic. Check out their Instagram feed for inspiration.
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4. Show off the beauty of your donuts.
And that brings us to our last donut shop marketing tip: visually market your donuts as much as possible. Donuts are appealing. They’re fun. They’re colorful. Put that beauty to use by taking pictures of your donuts. Maybe even consider a video showcasing the baking process. Trust us, people will enjoy watching – and chances are, they’ll start to get hungry for a donut, too.
So, there you have it: four tips to market your donut shop online.
Looking for help designing a digital marketing plan for your donut shop, or want to hear more? At New North, as an inbound and social media marketing company in Frederick, Maryland, we have a passion for digital marketing – and a sincere love for donuts. Get in touch with us for a conversation about how to take your donut marketing to the next level.