Episode 1: How to Create (and Present) a Marketing Budget

Show Notes


In this week’s episode, we discuss how to define your marketing budget to make sure that you cover all of your bases and maximize your opportunities – and then how to present that budget to the powers that be.

This Week’s Mailbag Question:

What should we be spending on digital marketing?

Discussion:

  • How much should you spend on your website?
  • How much should you spend on SEO?
  • How much should you budget for content marketing?
  • How much for email marketing?
  • Social media?
  • Is it time to start doing video?
  • Could a podcast be right for you (do you have a golden voice and a face for radio)?
This Week’s Food For Thought

How to Present

Tobin talks about his three tips for giving a great presentation. These are important for getting your company to trust in your budget, but they’re also helpful for presentations in general.

[STOP] If you are feeling overwhelmed with getting results from your marketing that you should be -> see the plan ››

Additional Resources

Join our Linked In group, or send us questions at [email protected]!

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