Why Infographics Work

Jacob Brain


In today’s constantly evolving digital world, new ways to communicate or share your message have emerged. While your business may not use each and every method, it is important to stay on top of the changes in case one of these sharing methods fits your business. Infographics, for example, can be a great way to communicate your message to prospects in an appealing, simple, and sharable way.

What is an Infographic?

Before talking about why infographics work, it is important to understand exactly what they are. Quite simply, they are graphics like charts or diagrams that relay information or data in a simple and digestible way. Take a look at a few well-made infographics!

There are many different ways to use infographics – from presenting data, to simplifying a complicated subject, to making easily-understandable comparisons, just to name a few. When it comes to communicating concepts visually, infographics are proven to work.

3 Reasons Infographics Work

1. Infographics are Visually Appealing

Just like photos, infographics are incredibly visually-appealing and catch the ever-distracted eye of readers. According to INC., 81% of people only skim content online, and visual posts have a 650% higher engagement rate than text-only posts. Astounding stats like this are everywhere, and have been verified time after time. People are visual creatures, so use that knowledge to your advantage. Catch your prospect’s eye with well-designed graphic that demands attention. High-quality infographic design creates optimal visual appeal while making the information as coherent as possible.

2. Infographics are Simple to Understand

Often, infographics are the best way to turn complicated or data-heavy information in a clear and concise way without having the reader’s eyes glaze over. Turn those complicated tables and stats into graphics that clearly deliver the message in an interesting way through unique graphs and visuals. Not only do they make complicated subjects simpler, but once this information is visual it is self-explanatory. A well-designed infographic delivers all of the information without any further breakdown or explanation. You worked hard to gather and analyze all the date, so don’t limit its exposure by making it a chore to digest.

3. Easily Sharable

Because of the previously mentioned reasons (and many others, as well), infographics are incredibly sharable. According to a study by KISSmetrics, photos like these get 53% more likes, 104% more comments and 84% more click-throughs on Facebook. This theme remains consistent through other sharing platforms. One of the best ways to get more eyes on the content you release is through sharing, so make sure that you are releasing content that will incentivize readers to share with their friends.

All in all, infographics work – and that means that they are worth trying out in your marketing efforts. New methods of sending out your message come out constantly. If you want to make sure that your business is utilizing cutting-edge techniques, give New North a call. We can offer infographic design services in Frederick, MD, and around the country – and a full suite of inbound marketing services, too!

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