Looking for a way to get better engagement through your marketing efforts? You may want to try out video marketing.
Video marketing for AV Integrators may come across daunting at first. Or maybe, you personally have never learned enough about video marketing to understand how and when it will be effective for your purposes.
In the AV integration industry, translating highly technical language into a video or story form can be difficult and time-consuming. However, with the right tools in place, video marketing can help your company to engage with customers in a way that translates more of your business’s true value.
Before any further ado, let’s dive into five simple, yet effective, ways you can utilize video marketing for your AV Integration company’s success.
1. “First 10 Seconds” Rule
Did you know that one-fifth of your viewers will click away from your video within the first 10 seconds or less?
As a result of those statistics, those first 10 seconds become a crucial aspect of your video either being effective, or simply being fluff in your viewers timeline. In other words, the first 10 seconds of your video needs to tell a compelling story.
How do you tell a compelling story in the first 10 seconds? Keep it simple. You don’t want to scare viewers away because of all the technical and confusing jargon. Lead with something compelling – a clearly articulated problem, a stunning shot, etc. Form your story around something that people can relate to.
You want to make sure the story is compelling enough that people want to learn more.
At the end of your video, it’s imperative that you have some sort of call-to-action. Included should be something concrete that says, “Contact us today to solve ____ problem.”
There could even be some sort of incentive to going straight to the call-to-action from the video (like a discount or coupon).
When it comes to video marketing for AV integrators, don’t be afraid to get creative and think out-of-the-box in order to grab your audience’s attention and keep it.
2. Differentiate Yourself – Humor, Client Testimonials, etc.
As an AV Integrator using video marketing, you need to do or say something to set yourself apart from competitors. There are a few ways to go about this:
- Don’t be afraid to use some humor or jokes in your video marketing. Your viewers and potential clients want to see that you’re down to earth and not some stuffy person only after their business.
- Allow your clients to speak for your business. It would not hurt to throw in a couple of client quotes or testimonials in your video marketing. Many times, your clients are the ones who can most influentially spread the knowledge about your AV Integrator abilities, trust, expertise, and relational value.
- It does not hurt to look at a few competitors’ examples of video marketing for AV Integrators. Honestly, you might find some of your best ideas from seeing what could be improved from other videos.
Often when viewing video marketing from various AV Integrators, there can be a pattern of similar jargon, stance, script, etc. As your own entity, you have a specific opportunity to stand out and make yourself unique with your video marketing. Take that opportunity and run with it!
3. Share the Love on Social Media
As of 2019, there are 2.77 billion social media users worldwide. Just for emphasis, again that is 2.77 billion, worldwide. If, as an AV Integrator, you still think that your audience isn’t on social media, you’re just ignoring the facts.
Those numbers are astounding and include many, many prospective AV Integrator clients that are just waiting to find the right company to assist them with all of their audio and visual needs.
Social media is a powerful tool when it comes to video marketing for AV integrators – but you have to use it correctly. It’s important to make sure you are on the most useful platforms for sharing AV Integration marketing videos, specifically.
For example, LinkedIn is a great tool for AV Integrators. It has a deep focus on business, which helps you to foster and create new connections. In addition, there are numerous opportunities to create deep communication, and share videos and interactions with the massive audience that already exists within the platform.
Conversely, Twitter may not be the best option for sharing marketing videos for AV Integrators. Although it is possible to use Twitter to interact with large audiences, it moves very fast and doesn’t have a very well-built video sharing aspect. It is good for simple text or character messages, but for videos, a more robust platform would be useful.
In order to gain the most traction and be effective on social media platforms, you need to have a consistent presence. This means posting a few times a week, relating to what is happening in the news, posting facts about AV integration, sharing articles from well-known companies or organizations, and most of all, sharing marketing videos from your AV integration site.
4. Pictures are Worth a Thousand Words – Videos are Worth Way More
65% of your audience base are visual learners, which means they learn most effectively through visual communication. What better way to visually communicate your AV integration tools and tricks than through effective video marketing?
Do you know what they say about a picture being worth a thousand words? Well, a standard HD video format is 24 frames (pictures) per second. I’ll let you do the math.
The right video is something that captures your attention and is universally understood. Although the specific language used may not be universal, if the video is produced correctly, anyone should be able to understand the meaning and general points of the video. The shots that are meant to capture emotion and share knowledge should be prominent.
Since videos are so pervasive and widely understood, it is only right that you do your research before diving headfirst into video marketing for AV Integrators.
5. Get the Right Team Behind You
Even with these five simple tips for video marketing for AV integrators, video marketing is a complicated and time-consuming matter. Without the right team supporting you through the process, you could find yourself drowning in everything that you have to get done.
At New North, we combine our decades of marketing expertise with the unique position of your business to create videos that tell your story in a way that connects with your customers.
You deserve to have marketing that truly represents your AV integration company.
Let us help you succeed.
To learn more about New North’s video marketing for AV integrators, contact us today.