Truthful marketing. Top results.
We market with integrity to help the world’s best B2B technology companies grow.
New North at a Glance
B2B Technology Firms
Average Client ROI
Average Client Traffic Increase YOY
B2B technology marketing is hard.
We’ve found that companies in the B2B tech space are selling high-price-point offerings to niche audiences. That’s a difficult task, especially when clients don’t fully understand the value that companies provide.
As a result, too many organizations are spending marketing budget without a clear strategic plan and little hope for measurable results.
But marketing doesn’t have to be a mystery.
We’ve helped Fortune 500 firms and growing tech startups to hit growth goals, enter new markets, and get acquired. Our strategies are driven by data and our results are measurable.
Today, after years of honing processes and assembling an expert team, New North is built to make B2B technology marketing easier – and more effective.
Ride The Tornado: Continuously Improve Your Marketing Strategy in the Midst of Rapid Change
Marketing is balancing short-term opportunities with long-term strategy. Over-focus on the short term leads to haphazard campaigns that lack strategy. Over-focus on the long term leads to missed opportunities. New North's Principal, Tobin Lehman, articulates the process for using uncertainty to your advantage.Buy on Amazon | Download Sample Chapters
Our Core Values
These are more than just catchy slogans. Our values are words we live by. They permeate everything we do as a company.
Core Value:Do the right thing.
The right thing might not be easy, it might not be cheap, and it might not be in the contract, but it’s what is needed. It might be a hard conversation about a business model that doesn’t work or realizing that we have to start over to get it right. We’ve got stories; some are too hard to tell, and some are the basis of 12-year client relationships. Yet in every case, doing the right thing is something we decide every morning at 9am when we open our doors. It continues all day, every day. It’s who we are.
Core Value:Be responsive.
We build relationships with the best B2B technology companies – but the truth is that you can’t trust a relationship if you can’t trust you’ll get a response when you need one. When you work with us, you’ll have that trust. We never leave our clients hanging and we’re always there to answer crucial questions, for you or your team. We’ve promised to be there every step of the way, from vision to destination. That’s just how we do it. Email, texts, calls, whatever – we’re with you to make it happen. We’re there when you need us.
Core Value:Remain teachable.
We know a lot, but we don’t know it all – sorry. We’ve learned early on that working with our clients is a partnership. Our experience and our ongoing learning are all focused on bringing more to the table each time we work with a client. Every day, every meeting, every campaign, we strive to build on our momentum for success. Our clients are brilliant in their own right, and when we work with clients who know their stuff, the combination can set the world on fire. We strive to never get ahead of ourselves, knowing that there is something new to learn around every corner.
Core Value:Work passionately.
Nothing great has ever been accomplished by people who don’t care. Impacts are made by people doing what they love – and we love what we do. We believe helping businesses grow through marketing matters, and we want to do it as well as we possibly can. Yet we also strive to maintain a healthy perspective on our work: to make sure it remains a purpose-driven love and doesn’t become an unhealthy burden. We believe in the value of rest; we also believe that passion makes hard work easy. It’s what drives us to share ideas, solve problems, and create results. And it just might set the world on fire.
Core Value:Make it a "9."
Winston Churchill once said, "Perfection is the enemy of progress." This value is our commitment to progress toward excellence. It’s also a reminder that chasing some subjective perspective of perfection leads to failure. To make work a “9”, we have to define the goal of each piece of work. Only then can we create something that’s as good as it can possibly be. We’re committed to providing the most value for our clients rather than deliberating on degrees of subjective perfection. We’re committed to avoiding waste. Most of all, we’re committed to getting the right results – again and again.