A/B Splits Build Definitive Email Practices

With a national presence, Southern States had a vast email list, but they weren't engaging their list optimally. They knew that AB testing could help them improve their email results.

The Problem

Southern States is a national leader providing a full range of services and growing solutions for farms and around the home. With a national presence, they had a vast email list, but they weren't sure they were engaging their list in the most effective way. They knew that AB testing could help them improve their email results. That's where New North came in.

The Solution

New North worked with Southern States to create an email campaign that would engage with the company's large email list on a more personal level. To do this, New North worked on creating A/B splits that would definitely optimize engagement. The results were an 11% lift in sales over the course of a 24 email campaign.