Content Nurture Impacts Leading AV Integrator

Audio-Video Group's expertise helps them to provide cutting-edge audio-visual solutions for their clients, but they weren't utilizing the depth of their expertise to produce web content that would attract and engage users.

The Problem

Audio Video Group is a premier AV systems integrator serving the Maryland area. Their AV expertise helps them to provide cutting-edge audio-visual solutions for their clients, but they weren't utilizing the depth of their expertise to produce web content that would attract and engage users. That's where New North came in.

The Solution

New North worked with AVG to create and implement a content creation strategy that would showcase AVG's expertise. This took the form of blog posts, featuring a variety of AV insights, company developments, and project showcases that cemented the company's status as a leading AV integrator. The results of the 72 published blog posts were a 33% increase in search traffic, with 39% of all site visits touching the blog.