Newsletters Increase Lead Nurture to List

Swift Systems turned to New North to translate their expertise in IT solutions into successful email campaigns.

The Problem

Swift Systems is a leading managed IT services provider in the Maryland area. They recognized that they could utilize email to connect with their customers and foster engagement with their brand and product offerings, but they weren't sure how to translate their expertise in IT solutions into successful email campaigns. That's where New North stepped in.

The Solution

New North worked with Swift to create and carry out a series of email campaigns, focused around the companies IT expertise and service solutions. These included an email newsletter campaign that featured content produced on the company's blog, and the creation of a nurture drip campaign to bring contacts down the sales funnel. The results were a 9.5% average open rate, along with a 2.3% average click-through rate and a 1.25% visitor-to-subscriber rate.