Are you an introvert in a sales role? No, it’s not an oxymoron. It’s an opportunity to use your strengths for your advantage. All introverts, please raise your hand… Anyone? Now – that is the typical view of introverts. Those who are shy, reserved, and inside themselves – and not the ones who raise their […]
Introverts and Selling Read More »
To all the URL’s I’ve loved before, Who traveled in and out my door I’m glad they came along I dedicate this song… To all the URL’s I’ve loved before…. Yes, cheeky, strange, but in this season of love it’s worth talking about those relationships we’ve had in the marketing world that are long lost
To All The URLs I’ve Loved Before… Read More »
The biggest challenge in marketing is not budget, nor is it the reach-to-frequency rate. It’s the words we use, and how we go about using them. Words matter. In fact, they matter tremendously. I just had a coffee with an “MSP”. Do you know what that is? Well, every MSP thinks that phrase is
Jargon, Acronyms, and Ignorance in Messaging Read More »
In a world where it’s harder and harder to get in contact with people, is there a place for cold email, cold calling, or cold social media? In this post will explore these cold contact development strategies, and see if there’s a place for them in this world we operate in. We all need ways
A Cold, Cold Lead World Read More »
If you are an IT company in need of a technology marketing plan to run your company, here is a starting place. This plan will help you develop new client relationships and nurture existing ones with a simple to follow guide.
The Monthly Marketing Plan for IT Companies Read More »
How do you reach meaningful success in your marketing? A strange question was asked of me in a recent phone conversation, and I think it was an important topic for us all to consider: What makes up a successful marketing campaign? The exact way they phrased it was, “How do you determine a successful marketing
What is Successful Marketing? Read More »
Video marketing continues to be a rising trend as more and more businesses look to market themselves in new, effective ways. The numbers continue to justify the actions, year after year. According to a 2016 survey, 76 percent of businesses say that the use of video marketing has provided them with a good ROI, and
10 Steps to Video Marketing for Consultants Read More »
If your website is more than two years old, it could be hurting you more than it’s helping. If so, this is your year for a website redesign. We tend to forget about things that are not right in front of us. And for many of us, our websites are not the first thing we
Is 2018 Your Year For a Website Redesign? Read More »
Video marketing continues to be a rising trend as more and more businesses look to market themselves in new, effective ways. The numbers continue to justify the actions, year after year. Video marketing for engineering firms works. According to a 2016 survey, 76 percent of businesses say that the use of video marketing has
Quick Tips to Start Video Marketing for Engineering Firms Read More »
In the United States, it’s estimated that about 7 out of 10 people use social media, for both personal and professional purposes. That number includes your friends and acquaintances, your family members, past school mates, industry contacts and even your consulting clientele. And, while many of us mainly use social media to keep up with
Social Media Tips for Consultant Marketing Read More »
