Subscriptions are not the silver bullet of pricing models. Many times, the useful life of a product or service is overlooked, creating a big gap in understanding the real motivation and value available for your customer.
Exploring “Useful Life” in Subscription Models Read More »
Are we using Net Promoter to give more meaning than it really states? In this post we explore a case for deeper thinking about this widely used customer service tool.
Looking Beyond Net Promoter Score Read More »
Want to start a loyalty program? Starting with the right foundation and understanding of the goals is critical to your success. In this post, we look at three core concepts of loyalty programs and how to start with the right goals in mind.
Creating a Loyalty Program Read More »
In this post we look at customer engagement and the impact of expectations. Many times marketers have the power to control customer expectations and use the for great gains, and other times they fail to harness the power and let customers determine their own.
Customer Expectations for Rewards Read More »
If you’ve dealt with customer churn, most likely you committed one of these mistakes. While we all stumble from time to time, knowing the where the pitfalls are is a good way to preventing them from happening again. In this article, we look at five of the most common mistakes in customer retention.
5 Mistakes in Customer Retention Read More »
From new car sales, to service and brand loyalty, retaining customers is the driving force in sustainable growth in an industry with emotional friction of trust and dependability.
Retention Strategy for Auto Dealerships Read More »
Your customers are dropping at increasing rates and you don’t know what to do. In this post, we review three tactics to stop the bleeding of customer churn while you find the source of your churn.
3 Strategies to Stop Customer Churn Now Read More »
Before you pull the trigger on another coupon or discounting strategy, you need to step back to understand why and how to do this correctly, if at all.
Never Discount Your Product Read More »
In this post we look at two common methods for quantifying customer emotions and explore best practices for choosing which method works best for your survey.
Likert vs Semantic Differential Questions in Customer Satisfaction Surveys Read More »
Wondering if you are getting enough feedback from your customers? Or maybe not enough? In this post, we look at the two extremes in survey frequency and how to best handle the situations.
How Frequently Should You Survey? Read More »
