Database Marketing

Data-Driven B2B Marketing

Guide to Data-Driven B2B Marketing

B2B marketing is hard; the audience is smaller, the persona is difficult to reach, most purchases require several decision-makers, and the competition is fierce. To survive, marketers need to know they are reaching the right audience with the right message at the right time. This can’t (and shouldn’t) be done through the “shotgun approach” or …

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MarTech and Other Productive Distractions

Well, I’m glad we’ve at least put a name to it. “MarTech,” a neat mashup of marketing and technology, is the term people are now using to signify the technology stack related to your marketing efforts. It’s jargonized, sure, but it’s also probably overdue, seeing that MarTech has become a reliable and predictable span of …

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Marketing Channels to Experiment With In 2018

Healthy marketing means thinking both of the bread and of the butter activities, as well as preparing for the next wave of awareness and engagement. This post explores a few of those newer tactics and channels worth paying attention. We’d all like to be the first one to discover those high ROI channels or tactics …

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3 Facebook Posts that Light Up Engagement Metrics

Everyone longs for those posts that can light up engagement metrics and increase your followers’ click-through rate with a few magic words on Facebook, Twitter or LinkedIn. While there isn’t exactly a real magic bullet for this, time and time again we’ve seen these three types of posts performing really well on social media. Behind the Scenes Many corporate …

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