Drafting A Customer Retention Email
In this post we look at the three factors that need to be considered when you draft a retention email. Left unchecked, these three factors could drastically diminish your returns and alienate your customers.
Database Marketing
Creating a Predictive Churn Model : Part 2
In this second of three posts on the predictive churn model, we explore the research and evaluation of collected data and starting to ask the right questions to find insights into why customers leave your company.
CRM and Customer Retention
Data collection is one of the biggest challenges to retention marketing. Using a CRM can be a big help to many businesses to organize all the available data as well as empower better decisions because of it.
Two years of email data for not-for-profits
Two years of email statistics were analyzed for the Greater Frederick Advertising Federation to gather insights into the timings and content used in email messages to attract the more viewers. Surprising insights were discovered as the data showed some difference from the board’s expectations.
