In this post, we take a look at the opt-out pages that many email marketers don’t give a second thought in their overall churn reduction or subscription retention programs.
Effective Opt-Out Page Messaging Read More »
In this post we explore a common method for calculating your lifetime value (LTV) of your email subscriber base. A valuable metric when looking to improve the revenue from email campaigns.
Calculating Lifetime Value of Email Subscribers Read More »
In this post we look at the three factors that need to be considered when you draft a retention email. Left unchecked, these three factors could drastically diminish your returns and alienate your customers.
Drafting A Customer Retention Email Read More »
Data collection is one of the biggest challenges to retention marketing. Using a CRM can be a big help to many businesses to organize all the available data as well as empower better decisions because of it.
CRM and Customer Retention Read More »
How do you know if your email campaign successful? In this post we look at how you can use different email metrics to determine the value of your current campaigns, and to make strategic decisions to get more leads and better results.
Using Email Metrics to Determine Success Read More »
Email is a cornerstone of any good digital retention campaign. Keeping in communication with your customers is critical to monitor, measure, and make the most of your relationships.
Email Retention Campaign Strategy Read More »
Email is a fantastic tool because we can learn lots of information about our users from each message we send. This list looks at some popular trends available for most email reporting systems, provides a few new ways to segment your list and provide incentives, and asks “where is there opportunity for growth?”
9 Creative Segmentation Techniques for Email Lists Read More »
Two years of email statistics were analyzed for the Greater Frederick Advertising Federation to gather insights into the timings and content used in email messages to attract the more viewers. Surprising insights were discovered as the data showed some difference from the board’s expectations.
Two years of email data for not-for-profits Read More »
As with every type of construction, there exists a standard where consumers and industry professionals come together to define a minimal definition of quality. That definition must be met to guarantee that everyone’s investment is sound, secure, and will last into the future. These standards protect not only the consumer’s investment, but a piece of
Why We Need Email Development Standards Read More »
