In this post, we review the three levels of evolution for retention marketing campaigns. Each level has specific challenges and rewards as your focus your efforts upwards.
Evolution of Retention Marketing Campaigns Read More »
In this post we look at the three elements in your retention marketing that will give you the most impact in your campaign.
3 “Must Have” Elements of Customer Retention for your B2B Marketing Strategy Read More »
In this post we look at three tips to help SAS (software as service) products who use a subscription-baesd revenue model avoid the pitfalls of traditional marketing.
Customer Retention Marketing for SAAS Subscription Services Read More »
In this post, we look at five reasons you should consider customer retention a critical part of your marketing efforts. Without it, you are leaving potential revenue on the table and relationships undeveloped.
Five Reasons Why Customer Retention is Better Than Acquisition Read More »
In this post we explore a common method for calculating your lifetime value (LTV) of your email subscriber base. A valuable metric when looking to improve the revenue from email campaigns.
Calculating Lifetime Value of Email Subscribers Read More »
In this post we look at the three factors that need to be considered when you draft a retention email. Left unchecked, these three factors could drastically diminish your returns and alienate your customers.
Drafting A Customer Retention Email Read More »
In this second of three posts on the predictive churn model, we explore the research and evaluation of collected data and starting to ask the right questions to find insights into why customers leave your company.
Creating a Predictive Churn Model : Part 2 Read More »
Data collection is one of the biggest challenges to retention marketing. Using a CRM can be a big help to many businesses to organize all the available data as well as empower better decisions because of it.
CRM and Customer Retention Read More »
Driving customer retention in a service-based business requires determination and planning to make your efforts show fruit. In this post we review some steps forward in developing a retention plan for service firms that can increase your effectiveness.
Determining Attrition in Service-Based Businesses Read More »
How do you know if your email campaign successful? In this post we look at how you can use different email metrics to determine the value of your current campaigns, and to make strategic decisions to get more leads and better results.
Using Email Metrics to Determine Success Read More »
