There is no better time to start your retention program than today. Following the three steps in this article you can hit the ground running with your retention efforts.
Three Steps to Start Improving Your Customer Retention Read More »
In this post we look at the three factors that need to be considered when you draft a retention email. Left unchecked, these three factors could drastically diminish your returns and alienate your customers.
Drafting A Customer Retention Email Read More »
In this second of three posts on the predictive churn model, we explore the research and evaluation of collected data and starting to ask the right questions to find insights into why customers leave your company.
Creating a Predictive Churn Model : Part 2 Read More »
Data collection is one of the biggest challenges to retention marketing. Using a CRM can be a big help to many businesses to organize all the available data as well as empower better decisions because of it.
CRM and Customer Retention Read More »
Driving customer retention in a service-based business requires determination and planning to make your efforts show fruit. In this post we review some steps forward in developing a retention plan for service firms that can increase your effectiveness.
Determining Attrition in Service-Based Businesses Read More »
How do you know if your email campaign successful? In this post we look at how you can use different email metrics to determine the value of your current campaigns, and to make strategic decisions to get more leads and better results.
Using Email Metrics to Determine Success Read More »
Email is a cornerstone of any good digital retention campaign. Keeping in communication with your customers is critical to monitor, measure, and make the most of your relationships.
Email Retention Campaign Strategy Read More »
Financial institutions are one of the hardest markets to retain customers due to the numerous outside forces that effect your relationship with your customer. Bank collapses, mortgage servicing, and economic shifts all bring hesitation into your customer’s minds. But using some retention techniques listed below, you can build a relationship stronger than the marketplace.
Customer Retention Strategies for Financial Institutions Read More »
Association member retention beings from the start and is a engagement process that calls on all aspects of your association to deliver on their stated value. In this article we will look at how value presentation and understanding your retention model make the most from your retention efforts.
Increasing Member Retention for Associations Read More »
So you have or are thinking about starting a loyalty campaign. That is wonderful news, your customers will surely enjoy it. But if you think that a loyaty campaign allows you to “check the box” for customer retention you are missing the mark.
Customer Loyalty is not Customer Retention Read More »
