A Marketers in Demand company

Episode 3: Getting More Leads From Website Visitors

Jacob Brain


Show Notes

In this week’s episode, we talk about conversion optimization, a new tool to help you to collect more leads, and a book that will change how you view pricing.

This Week’s Mailbag Question:

What are the most effective techniques for converting website visitors into website leads?


  • Outline the buyer stages, awareness, traction
  • Conversion at each stages of the game, but come back to awareness
  • Know your customers needs
  • Create an irresistible offer that speaks to that first step.
This Week’s Food For Thought

The Paradox of Choice, by Barry Swartz

Great book. The big take away for you in this book is a better way of thinking about how your customer makes decision, and how we all make choices. The premise is that too many choices actually disable the ability to choose. Barry supports this with great research and stories that highlight the points.

Additional Resources

Join our Linked In group, or send us questions at podcast@newnorth.com!



You might also like...

Your own Website might be the goal for your start-up, but don’t forget about the many sites that exist to get your presence off the ground….
Ready to have your email campaigns increase sales? In this post we look at a few tactics you can use to make this happen for your organization….
Looking for the right way to spend your marketing budget for maximum return? Look no further than this mix of inbound, outbound, and paid advertising to make your company grow….
Scroll to Top