In this week’s episode, we talk about conversion optimization, a new tool to help you to collect more leads, and a book that will change how you view pricing.
This Week’s Mailbag Question:
What are the most effective techniques for converting website visitors into website leads?
- Outline the buyer stages, awareness, traction
- Conversion at each stages of the game, but come back to awareness
- Know your customers needs
- Create an irresistible offer that speaks to that first step.
This Week’s Food For Thought
The Paradox of Choice, by Barry Swartz
Great book. The big take away for you in this book is a better way of thinking about how your customer makes decision, and how we all make choices. The premise is that too many choices actually disable the ability to choose. Barry supports this with great research and stories that highlight the points.
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