Episode 3: Getting More Leads From Website Visitors

Jacob Brain

Author

Show Notes


In this week’s episode, we talk about conversion optimization, a new tool to help you to collect more leads, and a book that will change how you view pricing.

This Week’s Mailbag Question:

What are the most effective techniques for converting website visitors into website leads?

Discussion:

  • Outline the buyer stages, awareness, traction
  • Conversion at each stages of the game, but come back to awareness
  • Know your customers needs
  • Create an irresistible offer that speaks to that first step.
This Week’s Food For Thought

The Paradox of Choice, by Barry Swartz

Great book. The big take away for you in this book is a better way of thinking about how your customer makes decision, and how we all make choices. The premise is that too many choices actually disable the ability to choose. Barry supports this with great research and stories that highlight the points.

Additional Resources

Join our Linked In group, or send us questions at podcast@newnorth.com!


 

 

You might also like...

B2B tech marketing tools are only useful if they’re used well. If you can’t aim appropriately and hit the nail on the head, your hammer will probably be more destructive than helpful. Pay-per-click campaigns are the same way. If…
One hallmark of growth marketing is the practice of leveraging data in real-time to align tactics and messaging to meet the needs of your ideal customer. This requires a keen intuition as the strategy is developed, an intuition shaped…
Facebook has gotten complicated. What started out as a digital book of faces has slowly grown into a platform that touches nearly every part of our lives – from Facebook Marketplace, where users can buy and sell items, to Facebook’s…
Scroll to Top