Customer Retention Should be 15% of Your Budget
In this article we look at a proper allocation to your retention marketing budget being the first step in understanding how to properly approach retention with your customer base.
member retention
Retention in Pay-Per-Use Online Services
Retaining customers in a pay-per-use online service creates a great opportunity for high customer revenue and longer happier relationships.
Looking Beyond Net Promoter Score
Are we using Net Promoter to give more meaning than it really states? In this post we explore a case for deeper thinking about this widely used customer service tool.
Customer Expectations for Rewards
In this post we look at customer engagement and the impact of expectations. Many times marketers have the power to control customer expectations and use the for great gains, and other times they fail to harness the power and let customers determine their own.
Creating a Predictive Churn Model : Part 2
In this second of three posts on the predictive churn model, we explore the research and evaluation of collected data and starting to ask the right questions to find insights into why customers leave your company.
Increasing Member Retention for Associations
Association member retention beings from the start and is a engagement process that calls on all aspects of your association to deliver on their stated value. In this article we will look at how value presentation and understanding your retention model make the most from your retention efforts.
5 Tips for Customer Retention in E-Commerce
Running a E-commerce store is a difficult journey and requires good planning to properly execute good customer retention. In this post we review five tips for increasing customer retention and lifetime value of your new and current clients.