subscriptions

The Reality of “Free Trial” pricing for SAAS

In this we make the final call on “free trial” pricing and how it should be used in your SAAS application.

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Exploring “Useful Life” in Subscription Models

Leave a Comment / Best Practices, Database Marketing, Marketing Analytics, Marketing Automation / Jacob Brain

Subscriptions are not the silver bullet of pricing models. Many times, the useful life of a product or service is overlooked, creating a big gap in understanding the real motivation and value available for your customer.

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