Your marketing team is stretched thin. You know account-based marketing (ABM) could be the key to landing those profitable accounts, but executing it properly feels impossible with your current resources.
For businesses seeking specialized ABM solutions to achieve growth, finding the right partner is essential to maximize results and reach ambitious goals.
With account-based marketing adoption now widespread, the competitive landscape of ABM agencies is growing more crowded. You need more than basic personalization to stand out and actually influence decision-makers at your target accounts.
Most internal teams lack the skills, tools, and bandwidth to run ABM campaigns that move the needle. You need campaigns that engage decision-makers, shorten sales cycles, and deliver measurable ROI. Data-backed strategies are critical, which is why partnering with the right B2B marketing agency matters.
However, not every agency that claims ABM expertise can develop successful ABM strategies deliver results for scrappy B2B tech teams.
In this post, you’ll discover:
- 8 account-based marketing agency options with proven track records
- What makes each agency unique and who they serve best
- How to evaluate which partner fits your specific needs and budget, including the comprehensive suite of services each agency offers
- Real insights from 15+ years of watching the ABM space evolve
By the end, you’ll have a clear framework for choosing an ABM company that can help your B2B business grow and maximize your marketing investment.
What does an Account Based Marketing agency actually do?
An account based marketing agency helps B2B companies identify, engage, and win high-value accounts by building targeted campaigns, aligning sales and marketing, and measuring real business impact. They go beyond sending personalized emails by developing a strategy, selecting accounts, orchestrating multi-channel outreach, and reporting on pipeline and revenue results.
- Strategy and Account Selection: They work with your sales and marketing teams to define your Ideal Customer Profile (ICP) and build a target account list based on data, not guesswork.
- Sales and Marketing Alignment: They act as the bridge between your teams, ensuring everyone agrees on which accounts to pursue, how to engage them, and what success looks like.
- Campaign Orchestration: They design and manage multi-channel campaigns using paid ads, email, content, and sometimes direct mail to reach the full buying committee.
- Reporting and Attribution: They move beyond vanity metrics to show you how ABM activities are influencing pipeline, creating opportunities, and driving revenue.
They become the engine that lets your lean team run sophisticated ABM without the chaos.
How to know if you’re ready for an ABM agency
Before hiring an account based marketing agency, make sure you have a few basics in place to get the most value from your investment.
- Clear Ideal Customer Profile (ICP): Know the firmographics, industries, and pain points of your target companies.
- Sales team buy-in: Sales and marketing must agree on target accounts and follow up on engagement.
- Basic tech stack: A CRM like HubSpot or Salesforce is enough to start; you don’t need a full ABM platform.
- Realistic expectations: ABM is a long-term play. It takes time to build relationships and influence buying committees.
If you check most of these boxes, you’re ready for an ABM agency.
What Makes an ABM Agency Worth Your Time?
The ABM space is crowded. Plenty of agencies will promise you personalized campaigns and higher conversion rates. The ones that deliver understand something fundamental: ABM isn’t just about fancy technology or creative personalization.
The best marketing companies know your industry inside and out. They understand your prospects’ specific pain points, how your buyers make decisions, and what it takes to get multiple stakeholders aligned on a purchase. More importantly, they align ABM with your broader marketing strategies and business objectives, ensuring your marketing efforts drive measurable results.
When you’re evaluating potential partners, look for agencies that can demonstrate they understand your goals, work within your budget constraints, and provide the strategy development your ABM campaigns need to succeed. Finding a B2B ABM agency with experienced professionals who’ve run personalized marketing campaigns in your space makes all the difference.
Here are eight Account Based Marketing agencies that meet these criteria:
- New North
- The ABM Agency
- Stifel Marcin
- SeeResponse
- Yes& Beacon
- PMG
- IronPaper
- Mojenta
When considering your options, look for tailored ABM services and key services as differentiators that set the best agencies apart.
Note: We’ve organized these alphabetically after New North, not by ranking. Each agency has different strengths that might make them the right fit for your specific situation. If you’re considering agencies for broader marketing needs beyond ABM, check out our comprehensive list of B2B marketing agencies.
How we evaluated these 8 ABM agencies
We selected these eight account based marketing agencies using criteria that matter most for B2B tech companies with lean teams and growth goals:
- B2B tech experience: Proven results with SaaS, IT, or technology clients.
- Clear ABM services: Structured processes, real case studies, and dedicated ABM offerings.
- Measurable results: Focus on pipeline, revenue, and sales cycle acceleration.
- Client feedback: Strong reviews and testimonials from real clients.
1. New North
At a Glance
- Founded: 2008
- CEO: Tristan Pelligrino and Justin Brown
- Notable clients: Thermo Fisher Scientific, Kolbe, Shockoe, Ricoh Global Software, Avanti Systems and Syncro.
- Clutch Score: 4.6 stars
We’re listing ourselves first because this is our blog.
We specialize in B2B marketing for technology companies, particularly those with lean marketing teams that need to maximize impact with limited resources. Based in Virginia, we combine inbound marketing, paid advertising, account-based marketing, and analytics into integrated campaigns.
Our team includes professionals with both corporate marketing and agency backgrounds, which helps us understand the challenges from both sides. We work across different tech verticals including SaaS platforms, financial technology, and enterprise software technology business sectors.
When Ricoh Global Software approached us after a website redesign, they were struggling with no outbound messaging strategy, limited SEO implementation, and weren’t effectively reaching their target audience. We developed a comprehensive approach that included 32 targeted email campaigns, website optimization, and strategic content creation. This work resulted in an 84% increase in organic traffic and a 294% improvement in site health.
You can read more about how we work at New North, but the short version is: we treat your goals like our own and adjust our approach based on what the data tells us.
If you want to explore how our growth marketers and ABM strategists can help your business, let’s start a conversation.
Bottom Line
New North works best for B2B tech companies ready to launch targeted, multi-touch ABM campaigns with a partner who treats your growth like their own priority, delivering tailored solutions to meet your specific needs.
2. The ABM Agency
At a Glance
- Founded: 2007
- President: Vincent DeCastro
- Notable clients: Manhattan Associates, IBM, Okta
- Clutch Score: 4.5 stars
The ABM Agency does exactly what its name suggests, though it offers other digital marketing services as well. ABM is its main focus, and it’s built its entire approach around it.
The ABM Agency positions itself as a full-service agency specializing in enterprise-level account-based marketing. They focus specifically on 1:1 and 1:Few ABM campaigns for global enterprises across industries they describe as “industries that impact the world.”
The agency structures their services around three campaign types: 1:Many, 1:Few, and 1:1, with increasing levels of personalization and targeting. They emphasize their ability to work with companies at any stage of ABM maturity, from newcomers needing pilot campaigns to enterprises with existing ABM capabilities.
Their approach centers on helping companies at different stages of ABM maturity. Whether you’re new to account-based marketing or have existing capabilities, they offer structured pathways including pilot campaigns to test effectiveness before larger commitments.
The ABM Agency provides what they call “360-degree account reporting” and focuses on revenue and pipeline attribution to demonstrate ROI.
Bottom Line
The ABM Agency works best for enterprise companies that want a dedicated ABM company capable of handling complex, multi-tiered campaigns with flexible technology integration and fast implementation timelines.
3. Stifel Marcin
At a Glance
- Founded: 2001
- Agency Founder: Andrew Stifel
- Notable clients: Anthem, Henkel, Nissan
- Clutch Score: No rating yet
Stifel Marcin has specialized in B2B marketing for over two decades, with particular strength in industrial and manufacturing sectors. Their ABM approach focuses on what they call “going deep, not wide,” targeting specific strategic accounts rather than broad market campaigns.
The agency emphasizes cross-functional ABM solutions and offers ABM workshops where they work directly with client stakeholders to identify target personas and profiles. Their client portfolio shows strong representation from industrial companies, infrastructure, and specialized B2B sectors.
Their ABM methodology starts with extensive marketing research and strategic workshops to understand client goals, then develops customized campaigns designed around specific account needs. They position their approach as an alternative to traditional “cast a wide net” marketing, instead focusing on precise targeting and account intelligence.
Bottom Line
Stifel Marcin works well for manufacturing and industrial B2B companies that prefer a consultative approach to ABM, with workshops and strategic planning as the foundation for targeted account campaigns.
4. SeeResponse
At a Glance
- Founded: 2016
- CEO: Mukesh Kumar
- Notable clients: Knack, BitTaxer, OtterTax
- Clutch Score: 4.8 stars
SeeResponse positions itself as a full-service B2B marketing agency with particular strength in serving SaaS startups and growing technology companies. They describe their ABM approach as “lean key account marketing,” designed to help companies cut through what they call “irrelevant noise” in the ABM space.
Their methodology focuses on streamlined lead generation through ABM campaigns that emphasize email and LinkedIn as primary channels. This approach works well for companies testing ABM for the first time or those with limited resources who want to start with focused, cost-effective campaigns before scaling up.
SeeResponse emphasizes helping startups and smaller tech companies compete effectively by targeting high-value accounts rather than casting a wide net. They position themselves as a practical alternative for companies that need ABM results but want to avoid over-complicated strategies and lengthy implementation timelines.
Bottom Line
SeeResponse works well for SaaS startups and growing tech companies that want to test ABM with a streamlined, cost-effective approach focused on email and LinkedIn before committing to larger, more complex ABM programs.
5. Yes& Beacon
Yes& Beacon is recognized for its expertise in delivering world class marketing services and a comprehensive suite of ABM solutions tailored to B2B organizations. Our team is known for its strategic approach and commitment to providing full-spectrum strategies that drive measurable results.
Our process is data-driven and transparent. As technology evolves, we leverage machine learning and intent data to enhance targeting, personalization, and reporting. This ensures our clients benefit from the latest advancements in campaign optimization and achieve superior outcomes.
At a Glance
- Founded: 2016
- CEO: Whitney Mitchell
- Notable clients: Modo Labs, Piper Companies, Cysiv
- Clutch Score: 5.0 stars
Yes& Beacon (formerly Beacon Digital Marketing) has developed strong expertise in cybersecurity and fintech marketing, though they also work with B2B SaaS and health tech companies. The New York-based agency holds Diamond-tier HubSpot partner status and has been recognized on the Inc 5000 fastest-growing companies list for three consecutive years.
What distinguishes their approach is the integration of ABM strategies with Account-Based Selling (ABS) strategies. They work to align sales and marketing teams around shared strategic accounts, ensuring that ABM campaigns support how sales teams actually engage prospects rather than operating in isolation.
Their process starts with defining ideal client profiles and total addressable market analysis, then builds prioritized target account lists with integrated campaigns across paid media, email, and direct outreach. They emphasize comprehensive reporting that tracks both campaign performance and account-level engagement to demonstrate ROI.
Beacon Digital was named “Marketing Agency of the Year” in 2023 by the Cybersecurity Marketing Society, reflecting their specialized expertise in highly regulated and technical B2B sectors.
Bottom Line
If you’re in B2B tech and want ABM campaigns that work seamlessly with your sales process, Yes& Beaconknows how to make that connection work by delivering personalized content for B2B tech clients.
6. PMG
At a Glance
- Founded: 2003
- Founding Partner: Kim (Strappazon) Charlton
- Notable clients: Samsung, Meta, Grammarly
- Clutch Score: No rating yet
PMG is an account-based marketing agency that specializes in delivering what they call “laser-focused ABM campaigns” for high-tech and SaaS companies. The Vancouver, Washington-based agency (also known as Pinnacle Marketing Group) has been serving tech companies for over 15 years.
Their ABM methodology centers on improving specific outcomes: shortening sales cycles, increasing contract values, and decreasing cost per acquisition. PMG works with clients to develop hyper-targeted marketing campaigns that reach high-value key accounts through personalized content and strategic channel selection.
PMG’s process includes comprehensive marketing automation and MarTech stack evaluations to ensure clients use the right technology for identifying target accounts based on revenue potential. They emphasize close sales and marketing alignment through account based sales enablement, requiring sales teams to be heavily involved in upfront ABM planning to ensure seamless program execution.
The agency offers both strategic ABM planning and hands-on program implementation, from content development to campaign execution and reporting.
Bottom Line
PMG works best for high-tech and SaaS companies that need comprehensive ABM services with strong MarTech integration and sales alignment, especially those requiring both marketing strategy and hands-on execution support.
7. IronPaper
At a Glance
- Founded: 2003
- CEO: Jonathan Franchell
- Notable clients: Solartis Insurance Software, Mobilewalla, Sparks Group
- Clutch Score: No rating yet
IronPaper positions itself as a B2B growth agency that specializes in account-based marketing with a focus on bridging the marketing and sales divide. The NYC-based agency has been serving B2B companies since 2003 and holds Diamond-tier HubSpot partner status.
Their ABM methodology centers on helping companies identify target accounts, build engagement, and educate prospects throughout the buying journey. IronPaper emphasizes creating what they call “engagement pathways” that build awareness and convert decision groups within target accounts.
The agency follows a systematic process to optimize ABM efforts: Build, Launch, Test & iterate, Learn and scale, then Grow & expand. They focus on aligning marketing and sales teams to improve conversion of prospects into opportunities, with particular attention to engaging multiple stakeholders within target accounts including influencers, advocates, decision-makers, and budget holders.
IronPaper works with companies that have longer B2B sales cycles and complex buying processes, understanding that ABM requires a fundamental mindset shift in how companies develop customer relationships.
Bottom Line
IronPaper works best for established B2B companies with complex sales cycles that need systematic ABM implementation using specific marketing software with strong sales and marketing alignment, particularly those serving enterprise clients or technical industries.
8. Mojenta
At a Glance
- Founded: 2010
- Founder: Angela Leavitt
- Notable clients: Comcast Business, Spectrum, Time Warner Cable
- Clutch Score: No ratings yet
Mojenta is a full-service marketing agency with exclusive focus on B2B telecom, IT, and cloud services industries. Founded by Angela Leavitt in 2010 (formerly Mojo Marketing), the San Diego-based agency has worked with nearly 300 B2B technology companies.
Their ABM philosophy centers on what they call “flipping the script,” rather than waiting for customers to find you, they help identify high-value accounts and use an omnichannel strategy to get them into your pipeline. Mojenta emphasizes pairing ABM strategy with personalized advertising campaigns across multiple touchpoints.
Their Account Based Marketing tactics include creating targeted landing pages, microsites, chatflows, personalized demos, and small-scale events or gifts to engage prospects. They focus specifically on the telecom, IT, and cloud sectors, which eliminates the learning curve that comes with working with generalist agencies.
Mojenta has been recognized as one of San Diego’s Top 100 Fastest Growing Private Companies and brings deep industry expertise to companies in highly technical B2B sectors.
Bottom Line
Mojenta works best for telecom, IT, and cloud services companies that want ABM expertise from an agency that exclusively understands their industry challenges and buyer behaviors, combined with creative energy and personalized campaign execution.
Ready to Choose Your ABM Partner?
You now have eight vetted ABM companies, each with verified expertise and distinct specializations. The difference between agencies that deliver results and those that drain budgets comes down to industry expertise, realistic expectations, and focus on measurable outcomes that align with your marketing objectives.
Match your specific situation to the right expertise:
- B2B tech companies wanting integrated ABM with transparency? New North provides dedicated attention with direct access to strategists and weekly insights
- SaaS startup testing ABM? SeeResponse offers streamlined, cost-effective campaigns focused on email and LinkedIn
- Enterprise needing HubSpot integration? Yes& Beacon or IronPaper bring Diamond-tier expertise and enterprise experience
- Manufacturing or industrial company? Stifel Marcin understands your sector and offers consultative ABM workshops
- Tech company wanting comprehensive ABM? PMG provides MarTech integration with strategic planning and execution
- Telecom, IT, or cloud services? Mojenta eliminates the learning curve with exclusive industry focus
- Multinational company seeking structured ABM tiers? The ABM Agency offers 1:Many, 1:Few, and 1:1 campaign packages
With everyone doing Account-Based Marketing now, execution quality and industry understanding separate winners from budget waste. Every top ABM marketing company understands your buyers’ decision-making process, integrate seamlessly with your sales team, and deliver measurable impact on pipeline and revenue.
At New North, we’ve spent 15+ years helping B2B tech companies navigate exactly these decisions. We don’t just run campaigns, we become an extension of your team, adapting our strategy based on real data and sales feedback.
Ready to explore whether we’re the right fit? Schedule a free consult today to discuss your goals with an account based marketing agency built for B2B tech teams.
Frequently asked questions about hiring an Account Based Marketing agency
Do we need an ABM agency if our marketing team is only one or two people?
Yes, an agency can act as an extension of your team and bring the expertise and bandwidth you lack. They’ll run ABM while you focus on broader marketing strategy.
How long does it take to see results from an ABM program with an agency?
Most companies see early engagement in 2-3 months, but real pipeline and revenue impact usually takes 6-12 months. ABM is a long-term strategy focused on building relationships in complex deals.
What should we have in place before talking to an ABM agency?
Have a draft ICP, a clean CRM, and sales team buy-in before you start. These basics help an agency launch your ABM program faster.
Can we start with an ABM pilot instead of a full program?
Yes, many agencies offer pilots so you can test their process and see results before committing long-term. A pilot lets you prove value with less risk and budget.
How do I decide between a specialist ABM agency and a broader B2B marketing agency?
Choose a specialist if ABM is your only focus, but a broader B2B agency like New North can integrate ABM with your other marketing efforts for a more cohesive growth strategy.
