If you’re part of a lean marketing team at a B2B tech company, finding the right agency partner can feel overwhelming. You don’t need a bloated vendor with fancy decks and vague promises. You need real help—strategy backed by execution, clear ROI, and partners who get your world: long sales cycles, complex buyers, and tight resources.
That’s where the right B2B technology marketing agency comes in. Not just any agency, but one that knows what it takes to build brand authority, drive pipeline, and work alongside small but mighty teams.
This guide isn’t just a list. It’s a curated selection of agencies that:
- Specialize in B2B tech
- Understand how to operate with 1–5 person marketing teams
- Help scale strategy, content, and campaigns without the chaos
We’ve also included a decision guide and comparison criteria so you can match the right agency to your most urgent needs—whether you’re launching ABM, rebuilding your website, or just need your marketing to finally feel focused.
With this guide, you’ll know exactly how to find an agency partner that helps you compete with companies that have 10x your marketing budget.
How to Choose the Right B2B Technology Marketing Agency
Not all agencies are built for B2B tech. And even fewer are built for lean teams that need both strategy and execution—not just ideas. Before you pick a partner, here are five key things to evaluate:
1. B2B Tech Specialization
Look for agencies that live and breathe B2B. Bonus points if they work with SaaS, hardware, or tech-enabled service companies. You need a partner who understands long sales cycles, multiple decision-makers, and niche buyer journeys.
Red flag: Agencies that talk about “likes” and “follower growth” as success metrics.
2. Ability to Extend a Small Team
If your team is 1–5 people, you don’t need more strategy decks—you need doers. Choose an agency that can plug into your systems, execute across channels, and align with your workflows without a heavy lift.
Tip: Look for agencies that offer fractional content, design, and campaign execution.
3. Experience with ABM and RevOps
Account-based marketing and revenue alignment aren’t buzzwords—they’re critical for B2B growth. The best agencies build campaigns around your ICPs and track impact from lead to close.
Tip: Ask if they’ve built integrated ABM programs using HubSpot, Salesforce, or Marketo.
4. Flexible Engagement Models
You don’t want to be stuck in a 12-month retainer just to test a campaign. The right agency will offer pilot programs, agile retainers, or project-based options that respect your budget and pacing.
Tip: Look for flexibility, not lock-in.
5. Proof of ROI
Ask about results—and don’t settle for vanity metrics. You want to know how the agency improved pipeline velocity, influenced revenue, or supported new market expansion.
Tip: Request case studies or ask: “How do you measure marketing impact for teams like ours?”
The Top 8 Technology Marketing Agencies
Each B2B marketing agency on this list offers specialized services tailored for the tech sector.
1. New North
Focus Area: Full-funnel B2B marketing strategy and execution for SaaS, tech-enabled services, and hardware
Clutch Rating: 4.6/5
Notable Clients: Hydrian, Tyfone, Ricoh Global Systems
Best Fit For: Growth-stage tech companies with a small internal team and high execution needs
At New North, we specialize in helping lean B2B tech teams turn marketing from a stress point into a growth engine. Whether you’re trying to build pipeline, stand out in search, or finally make sense of your marketing data, we bring strategy and execution together—without the fluff.
We’ve worked with SaaS companies, hardware innovators, and tech-enabled service providers to launch ABM programs, optimize marketing operations, and scale content in ways that actually move the needle. We plug in like an extension of your team, aligning with your tech stack, your goals, and your pace.
If you’re juggling strategy, execution, and reporting with a small team, we know what that’s like—and we’re built to help.
2. TECH B2B
Focus Area: Technical marketing and digital strategy for industrial automation, robotics, and B2B manufacturing
Clutch Rating: N/A
Notable Clients: BizLink, Omron, Soft Robotics, Cognex
Best Fit For: Tech companies with complex products and long sales cycles
TECH B2B specializes in making complex technology easier to understand—and easier to market. From robotics and machine vision to AI and industrial automation, they translate engineering-heavy offerings into clear, compelling content that connects with technical buyers.
Their team blends technical writing, PR, digital campaigns, and trade show strategy to help you attract leads and build credibility in niche markets. If your product is complex, your market is specialized, and your internal team is stretched, TECH B2B brings the right mix of fluency and execution to fill the gap.
3. Walker Sands
Focus Area: Outcome-based marketing and PR for B2B tech companies
Clutch Rating: 4.8/5
Notable Clients: G2 Crowd, Raspberry Pi, Affectiva, Ensono, Sophos, Tanaka, commercetools
Best Fit For: Growth-stage tech organizations needing full-service support
Walker Sands takes an outcome-first approach, focused on building reputation, driving demand, and delivering measurable results. They work with B2B tech companies across sectors like cloud computing, cybersecurity, fintech, and martech to bring clarity to complex offerings.
Their integrated services include PR, demand generation, content marketing, creative, digital strategy, and marketing automation. With over 200 employees and a deep bench of experts across channels, they offer the scale and specialization to act as a true growth partner, especially for teams juggling multiple priorities with limited bandwidth.
If you’re ready to level up your marketing engine and want a partner that combines big-picture thinking with executional muscle, Walker Sands fits the bill.
4. SeeResponse
Focus Area: Inbound marketing, email strategy, automation, and demand generation for B2B SaaS and tech companies
Clutch Rating: 4.8/5
Notable Clients: Knack Technologies, BitTaxer, Ottertax, Curacubby
Best Fit For: Lean marketing teams that need HubSpot support, outbound execution, and full-funnel campaign delivery
SeeResponse is a full-service B2B marketing agency with deep expertise in HubSpot, email marketing, and lead generation. Their services span everything from CRM implementation and outbound outreach to inbound strategy, ABM, and paid campaigns.
The team is particularly skilled at helping SaaS and software companies build demand programs from the ground up—focusing on pipeline, not just traffic. Their agile approach and flexible team structure make them a strong partner for lean marketing departments that need execution support across multiple channels.
For companies looking to operationalize their marketing and generate qualified leads without building a large internal team, SeeResponse offers a balanced mix of strategy and hands-on delivery.
5. Velocity Partners
Focus Area: Brand-first B2B marketing blended with performance campaigns
Clutch Rating: N/A
Notable Clients: OnProcess, Demandbase, Workday, Monterro, Russell Reynolds
Best Fit For: Growth-minded B2B tech teams seeking a creative and strategic partner
Velocity Partners positions itself as the B2B marketing partner for ambitious tech marketers who want to build both brand and pipeline. Their approach blends bold creativity with measurable performance, fueled by frameworks like the B2B Marketing Manifesto and their flagship Big Beautiful B2B Blueprint.
They help teams craft messaging, creative content, digital campaigns, and SEO, while integrating analytics and martech to optimize results. They’re especially suited to companies seeking to energize marketing with strategic ideas that also drive pipeline.
Velocity thrives on partnering closely with internal teams to translate complex solutions into compelling stories, then amplify them through brand-led performance programs. Their mix of creativity and analytics makes them a strong option for lean marketing groups prioritizing impact and differentiation.
6. SageFrog
Focus Area: Integrated B2B marketing for tech, healthcare, industrial, and professional services
Clutch Rating: 5/5
Notable Clients: Razor Technology, SAP, Infinitt, Brio
Best Fit For: B2B tech firms looking for a fully integrated partner across brand, digital, and demand generation
SageFrog offers full-funnel marketing support for B2B companies looking to grow quickly and professionally. With a strong foothold in the B2B tech space, they bring together branding, inbound marketing, digital advertising, content creation, PR, and website design under one roof.
Their team is especially skilled in HubSpot implementation and optimization, helping clients get more value from their CRM and automation workflows. SageFrog also supports clients through lead generation, account-based marketing, and multi-channel campaign execution.
For lean teams that need both strategic direction and hands-on delivery across channels, SageFrog provides a process-driven, collaborative approach to help accelerate marketing performance.
7. SkyRocket Group
Focus Area: Integrated digital marketing and outsourced support for niche B2B tech industries (POS, supply chain, robotics, SaaS)
Clutch Rating: N/A
Notable Clients: Zebra Technologies, ScanForce, Datalogic, Xero
Best Fit For: Small tech teams needing an external department to manage content, SEO, and inbound campaigns
SkyRocket Group is a boutique B2B technology marketing agency with deep expertise in verticals like payment processing, supply chain, robotics, and mobile tech. They offer full support or targeted services—everything from content and SEO to email, web design, and ongoing digital campaigns.
Their model is ideal for lean marketing teams: they either plug in for specific needs or serve as a complete outsourced marketing department. SkyRocket’s long-term, metrics-driven approach helps clients launch sustainable lead pipelines through consistent inbound tactics and channel optimization.
For tech companies that need specialized industry knowledge and operational flexibility, SkyRocket brings both fluent domain understanding and the execution bandwidth lean teams often lack.
8. Yeager Marketing
Focus Area: Strategic B2B marketing for technology, healthcare, finance, energy, and transportation
Clutch Rating: N/A
Notable Clients: NetApp, Dell, VMware, NVIDIA
Best Fit For: Lean tech teams operating in regulated or complex markets and needing holistic marketing support
Yeager Marketing brings award-winning marketing to complex industries like enterprise tech, healthcare, financial services, energy, and transportation. They blend branding, content, demand generation, partner/channel marketing, and market research into “GPS” packages that sit on top of strategic roadmaps.
With a background supporting over half of the Fortune 500 tech companies and earning multiple industry accolades, Yeager scales to work either as an outsourced marketing department or a targeted execution partner.
For startups and mid-market tech firms needing a partner who understands intricate technologies and compliance needs and can deliver brand, campaigns, and lead generation without burdening a small internal team, Yeager ticks the box.
Best Fit by Use Case
Not every agency does everything equally well. Here’s a quick guide to help you pair your top marketing needs with the right agency from our list.
Use Case | Recommended Agency | Why |
You need strategy + execution under one roof | New North | Built for lean tech teams needing end-to-end marketing support |
You sell highly technical products | TECH B2B | Specializes in robotics, automation, and translating complex content |
You need integrated PR, brand, and demand | Walker Sands | Large-scale agency with strong multi-channel execution |
You’re on HubSpot and need full-funnel help | SeeResponse | Certified partner with strong execution in email, automation, ABM |
You want brand-led growth with bold ideas | Velocity Partners | Experts in messaging, storytelling, and creative campaigns |
You need website, brand, and inbound support | SageFrog | Balanced execution across brand, digital, and HubSpot-based growth |
You need a marketing department-as-a-service | SkyRocket Group | Acts as a plug-and-play team for long-term inbound execution |
You’re in a regulated or complex industry | Yeager Marketing | Experienced with large tech, finance, and compliance-heavy sectors |
Choosing the Right B2B Technology Marketing Agency
For lean B2B tech teams, the right agency isn’t just a vendor—it’s a force multiplier. Whether you’re building pipeline, clarifying your message, launching ABM, or finally operationalizing HubSpot, the agencies in this list are equipped to meet you where you are—and help you grow faster.
Each one brings something unique to the table, from deep technical fluency to bold creative thinking. The key is matching your current challenges with their strengths. Use the guide above to focus your shortlist, then start the conversation.
If you need help evaluating which agency makes the most sense for your goals—or if you’re looking for a partner who can plug into your team and move fast—we’d love to talk.
Schedule a call with New North to explore how we help B2B tech companies like yours turn marketing into a growth engine.
