Jacob Brain, Author at New North

Growth Marketing Strategy for B2B Organizations—Here’s What You Need to Know

How to Build an Effective Growth Marketing Strategy For the last decade, thought leaders have been buzzing about growth marketing, naming it the next frontier of marketing. But what is growth marketing, exactly? B2B growth marketing focuses on continuous experimentation and utilization of data to drive long-term engagement and customer lifetime value. How does the […]

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Top 10 B2B Growth Marketing Agencies in 2023

Growth Marketing / Jacob Brain

As businesses look for ways to scale up their operations and attract more customers, growth marketing has emerged as a key strategy at B2B companies. However, not all businesses have the resources or expertise to carry out growth marketing campaigns in-house. This is where growth marketing agencies come in. What is a Growth Marketing Agency?

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David vs. Goliath: B2B Growth Marketing Tactics for Small but Mighty Teams

Growth Marketing, Lead Generation / Jacob Brain

Small marketing teams are familiar with the constraints of working with a tight budget. The money challenge only gets more pronounced when competing against industry giants with seemingly unlimited resources. And the stress increases for teams under the pressure of a CEO who obsesses over every move the competitors make.. Welcome to the world of

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Scaling Your B2B Business with a Solid Growth Marketing Strategy

Growth Marketing, Lead Generation, Marketing Strategy / Jacob Brain

The B2B tech market is saturated with competition. No surprise there. 44% of B2B companies said more competition in the market is impacting their ability to generate revenue. (Ironpaper, 2021) That number has only grown in the past year and will continue to rise this year. How can you outperform your competitors? Scale your business

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Mastering the Art of Growth Marketing: A Basic Guide

Growth Marketing, Lead Generation, Marketing Strategy / Jacob Brain

At its core, growth marketing is all about achieving sustainable, measurable growth over time by aligning marketing and business goals, with eyes on full-funnel testing strategies. It’s guided by the principles of experimentation and optimization, utilizing tactics such as A/B testing, customer segmentation, personalization, and audience targeting to drive long-term engagement and maximize customer lifetime

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7 Growth Marketing Best Practices for B2B Companies

Growth Marketing / Jacob Brain

One hallmark of growth marketing is the practice of leveraging data in real-time to align tactics and messaging to meet the needs of your ideal customer. This requires a keen intuition as the strategy is developed, an intuition shaped by years of experience and an understanding of current market trends. It also requires an agile

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Meeting with business people to discuss and brainstorm ideas on financial reports. The concept of working as a team of financial advisors and accounting, investments with a team at the office.

What You Need in Your Data-Driven Growth Marketing Strategy (And What You Don’t)

Best Practices, Growth Marketing, Lead Generation / Jacob Brain

There is no full-proof guide to marketing strategy. What we mean is that there isn’t an exhaustive instruction manual. The business world moves quickly, and new technology and opportunities can make any manual out of date in a matter of months. Also, marketing is situational. A marketing strategy that works well for one organization won’t

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The Top 8 ABM B2B Agencies

Account Based Marketing, Lead Generation / Jacob Brain

As technology evolves, so does the way we do business—especially B2B marketing. Account-Based Marketing (ABM) is at the front of marketing evolution, as marketing tech for this B2B strategy has exploded over the past five years. We now have more software, platforms, strategies, and tactics at our disposal than ever. But with 94% of B2B

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How to Really Use HubSpot for a Winning B2B ABM Strategy

Account Based Marketing, Best Practices, Email Marketing, Marketing Analytics, Marketing Automation, Marketing Strategy / Jacob Brain

At a glance – Why HubSpot Wins Our Top B2B ABM platform recommendation – The Rules: Can you send emails to cold contacts in HubSpot? – B2B ABM Cold Email Campaign Setup o Ensuring List Quality o Selecting and Warming Sending Domains o Trusted Cold Email Platforms – Invite exploration with Targeted Email Variety – 4 Tips for

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The Top 8 B2B Technology Marketing Agencies and How to Select the Best for Your Company

4 Comments / Best Practices, Lead Generation / Jacob Brain

You’re part of a scrappy marketing team at a growing tech company. Your to-do list is a mile long, your budget is tight, and you’re expected to deliver enterprise-level results. Many B2B tech marketers we talk to believe they’ve maxed out their marketing efficiency. They think the only way to keep pace with competitors is

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Author name: Jacob Brain