In this article we look at a proper allocation to your retention marketing budget being the first step in understanding how to properly approach retention with your customer base.
Customer Retention Should be 15% of Your Budget Read More »
Retaining customers in a pay-per-use online service creates a great opportunity for high customer revenue and longer happier relationships.
Retention in Pay-Per-Use Online Services Read More »
In this post we look at how messaging adds value to your product or service retention efforts. Without increasing the value of your product or service, you risk the opportunity for real retention.
Building Value Through Messaging Read More »
Subscriptions are not the silver bullet of pricing models. Many times, the useful life of a product or service is overlooked, creating a big gap in understanding the real motivation and value available for your customer.
Exploring “Useful Life” in Subscription Models Read More »
Are we using Net Promoter to give more meaning than it really states? In this post we explore a case for deeper thinking about this widely used customer service tool.
Looking Beyond Net Promoter Score Read More »
Are you doing it? You might be and now would be a great time to correct this error before you go to far!
The Biggest Mistake in Loyalty Programs Read More »
Want to start a loyalty program? Starting with the right foundation and understanding of the goals is critical to your success. In this post, we look at three core concepts of loyalty programs and how to start with the right goals in mind.
Creating a Loyalty Program Read More »
In this post we look at customer engagement and the impact of expectations. Many times marketers have the power to control customer expectations and use the for great gains, and other times they fail to harness the power and let customers determine their own.
Customer Expectations for Rewards Read More »
Keeping subscribers engaged for your online application is a challenging task. In this post, we look at three strategies that can help you maximize your subscriber retention to build better profits
3 Ways To Keep Your Online App Subscribers Read More »
If you’ve dealt with customer churn, most likely you committed one of these mistakes. While we all stumble from time to time, knowing the where the pitfalls are is a good way to preventing them from happening again. In this article, we look at five of the most common mistakes in customer retention.
5 Mistakes in Customer Retention Read More »
