In this post, we take a look at the opt-out pages that many email marketers don’t give a second thought in their overall churn reduction or subscription retention programs.
Effective Opt-Out Page Messaging Read More »
In this post we demonstrate the fundamental problem with using coupons for loyalty programs and the impact it has on loyalty.
Using Coupons To Kill Customer Loyalty Read More »
Five customer retention statistics that will help you understand and plan your customer retention efforts.
Interesting Customer Retention Stats Read More »
In this post we explore a common method for calculating your lifetime value (LTV) of your email subscriber base. A valuable metric when looking to improve the revenue from email campaigns.
Calculating Lifetime Value of Email Subscribers Read More »
There is no better time to start your retention program than today. Following the three steps in this article you can hit the ground running with your retention efforts.
Three Steps to Start Improving Your Customer Retention Read More »
In this post we look at the three factors that need to be considered when you draft a retention email. Left unchecked, these three factors could drastically diminish your returns and alienate your customers.
Drafting A Customer Retention Email Read More »
In this second of three posts on the predictive churn model, we explore the research and evaluation of collected data and starting to ask the right questions to find insights into why customers leave your company.
Creating a Predictive Churn Model : Part 2 Read More »
Data collection is one of the biggest challenges to retention marketing. Using a CRM can be a big help to many businesses to organize all the available data as well as empower better decisions because of it.
CRM and Customer Retention Read More »
Driving customer retention in a service-based business requires determination and planning to make your efforts show fruit. In this post we review some steps forward in developing a retention plan for service firms that can increase your effectiveness.
Determining Attrition in Service-Based Businesses Read More »
How do you know if your email campaign successful? In this post we look at how you can use different email metrics to determine the value of your current campaigns, and to make strategic decisions to get more leads and better results.
Using Email Metrics to Determine Success Read More »
