B2B SaaS stands for “business to business software as a service.“ Acronyms are confusing, and the term “B2B SaaS” is doubly so because it’s made up of a pair of them. In this guide, we’ll clarify the B2B SaaS meaning, explain how it differs from other models, and show what the B2B SaaS industry looks […]
B2B software marketing is the process of creating market interest in B2B software. Often, this involves creating and deploying messages to help B2B software companies get new users, which is called lead generation. Sometimes, it involves helping B2B software companies upgrade the way they’re perceived in the marketplace, which is called branding. And sometimes, it
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Want to run an effective B2B SaaS marketing campaign? First, make sure you’re clear on the B2B SaaS meaning— then use these four pro tips to help. 1. Set good goals. “Yeah, yeah, I get it,” you’re thinking. “Set good goals – everyone knows that.” Maybe so, but the truth is that an uncomfortable number of
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You’re prepping for the annual budgeting meeting. Your CEO shoots you an email to preempt the discussion: “How much budget do you need for marketing?” “As much as I can get…” you think. But what do you say? The best budgets, of course, are based on data – and that’s what your CEO will be looking
How Much Should a B2B SaaS Company Spend on Digital Marketing? Read More »
Neil Patel wrote a solid article on SaaS marketing where he claimed that it’s unique. An excerpt: “SaaS marketing is not for the faint of heart. It’s challenging. And it is critically different from virtually every other type of marketing that the world is aware of.” Throughout the article, Neil makes good points. But, funnily
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Q: How should I create a B2B SaaS marketing strategy? A: That’s a really big question, friend. Sorry; that’s a little forward. We’re not really friends (yet – although if you want to chat about B2B SaaS marketing, the contact form is always open). But you are asking a big question—and if you’re unsure about the
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MSP marketing is hard. That’s partly because managed IT services still aren’t fully understood by the market – especially if you’re selling to non-technical people. It’s partly because the MSP market is very crowded – there are 40,000 MSPs in the US alone (or about 100 per US metro area). And, finally, MSP marketing is
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We’ve helped dozens of managed IT service providers with marketing. In this article, we’ll outline what a digital marketing plan looks like for a typical month. But first, three caveats: Digital marketing plans should absolutely vary based on your unique context. Depending on your business model, your service offering, and your market, different tactics will
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It sounds so easy, right? The dream for MSP SEO is that you write some content. You optimize your site. You rank at the top of Google for your key search terms, like “managed IT services” or “cybersecurity consulting”. And then you sit back and watch the leads roll in. But the dream is rarely
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About a year ago, we created something called the MSP Content Marketing Launch Pack. Here’s the idea: You own an MSP. You want leads. But you don’t have the resources to afford an engagement with a marketing agency or the expertise / time to create effective marketing materials internally. So, we put together a collection
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