B2B marketing can be complex. For one thing, it’s packed with jargon. You’re already starting from behind when you put the acronym “B2B” in front of the word “marketing”. Things don’t get better from there. Welcome to the world of ABM, SEO, CRO, PPC, CPA, CPC, etc. – if you don’t speak the language, your head […]
The 8 Most Effective B2B Marketing Strategies for 2021 Read More »
Dear Friend, There’s little need to convince you that we are living in unprecedented times. We now sit weeks after the historical 2020 elections and on the brink of what seems to be the second wave of an international pandemic. The division in our nation, the challenges in our economy, and the coming winter all
Open Letter: A Return to Truth, Journalism, and Integrity in Media Read More »
Let’s cut to the chase. Here are the top five SEO software tools for B2B tech firms: Ahrefs SEMRush Moz SERanking AccuRanker If you’re running a B2B tech SEO campaign, it’s absolutely worth it to invest in one of these tools. As Jacob wrote recently, getting your marketing technology (martech) stack right can have a
The Top 5 SEO Software Tools for B2B Tech Firms Read More »
What will 2021 bring in B2B tech marketing? Based on the data and what I’ve seen working for our clients, here are five trends to watch for. 1. SEO and email continue to grow. “57% of B2B marketers stated that SEO generates more leads than any other marketing initiative.” – Junto Digital “77% of B2B
5 B2B Tech Marketing Trends to Watch for in 2021 Read More »
A common challenge we hear from prospects is that they are tired of ‘playing the price game’. What they mean by this, is that they are tired of being beaten down on price as the only true rating factor in their winning the new deal. This is the sad state of affairs when you have
Winning Deals on Something Besides Price Read More »
At New North, we aim to help you connect with the right customers for your business! We want our customers to flourish and we’re prepared to go the extra mile to help them do that. That’s why we’re thrilled to announce that Clutch has named New North a leading B2B company in Maryland in the
New North Named a Top B2B Company in Maryland for 2020 Read More »
In Part 1 of this series, I wrote about the SEO component of your content marketing plan – how to pick keywords, write SEO articles, and create pillar pages that will rank for important searches. That content is really important because it builds your top-of-funnel metrics; when you rank for critical keywords, you’ll get more
How to Create a B2B Tech Content Marketing Plan, Part 2: Engagement Read More »
I’ll be honest: I don’t love the term “content marketing.” First, taken at face value, it’s pretty vague. Isn’t all marketing “content”? Could it even be true that all content is marketing? Throwing those two words together doesn’t do much to clarify either of them. Second, even when you dig in, many common definitions of
How to Create a B2B Tech Content Marketing Plan, Part 1: SEO Read More »
PPC for B2B tech. It doesn’t just sound catchy (or obnoxious, depending on your perception of acronyms). It also works – very well, if done correctly. Pay-per-click advertising can be a business-builder for any firm, regardless of who you’re selling to. There’s a common and unfortunate preconception that pay-per-click ads are at their most effective
Why PPC Works for B2B Technology Marketing Read More »
B2B tech websites need to be special. There’s always a temptation to focus heavily on what your business does: the technology used in your processes, the features of your offering, etc. Those things are great – and they can serve as validation of your business’s value. But it’s important to put your own preconceptions aside
4 Questions to Design a Great B2B Tech Website Read More »
