Lead Scoring Brings Benefit to Sales Department

Schonstedt knew that they needed to optimize their lead nurturing process with marketing automation.

The Problem

For over half a century Schonstedt has been the worldwide leader in designing and manufacturing underground magnetic locators. However, they knew that they needed to bring their lead nurturing process into the present, so they turned to marketing automation and New North for help.

The Solution

New North worked with Schonstedt to design a lead scoring system that nurtured leads through the sales funnel in a way that complemented the company's existing strategy. Based upon a 12 criteria rubric for lead scoring, the approach was able to generate a 46% average open rate, and produced 68 hot leads.