Content Creation Archives

The B2B Paid Advertising Playbook: Strategies for Getting the Most for Your Ad Dollars

Picture this: Your team is marketing a game-changing product and selling it to other organizations. This isn’t some $10 consumer product — you have to deal with buying committees and make sure you get the product in front of the right people. But your target audience is inundated with ads. Your prospects have cluttered feeds […]

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The Definitive Guide to Scrappy B2B Account Based Marketing Campaigns

Content Creation / Tristan Pelligrino

Imagine closing deals with your dream clients, doubling your conversion rates, and skyrocketing your ROI. Sounds too good to be true? It’s definitely possible with Account-Based Marketing (ABM) — especially compared to other channels that cast a wider net. Some B2B marketers will say ABM is just “good marketing.” And it is — especially when

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AI in Marketing: Reduce Context Switching with No-Code and Automation Solutions

AI in Marketing, Content Creation / Tristan Pelligrino

“When you’re working on a small, scrappy marketing team, your head is on a swivel all day,” says New North Co-owner Tristan Pelligrino, in an episode of the Creative Operations podcast. “You get a Slack message, an urgent email, phone call, the constant context switching never really ends.” This constant juggling act is all too

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Beyond the List: Unique Strategies Employed by Leading B2B Lead Generation Companies

Content Creation, Growth Marketing, Inbound Marketing, Marketing Strategy / Jacob Brain

If you’re a B2B marketer, you’re responsible for generating leads. But when you’re in B2B tech, your SDR team can’t cold call down a list all day. Prospects aren’t picking up the phone. Even some of the best cold callers can’t get more than a 2% success rate. So where do you go to generate

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How to Find the Right Inbound Marketing Agency Partner

Content Creation, Growth Marketing, Inbound Marketing, Marketing Strategy, Search Engine Optimization (SEO) / Tristan Pelligrino

Your small, scrappy marketing team is talented, but they can’t do everything. Depending on what skill sets you have in-house, it might make sense to lean on an inbound marketing agency to help generate opportunities for your sales team. But how do you pick the best one? How can you ensure the agency is in

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B2B Content Marketing: Building a Strategy Using a Content Pillar

Content Creation, Growth Marketing, Inbound Marketing, Marketing Strategy / Tristan Pelligrino

“How many blog posts did we publish this quarter? And…what was the ROI?” If you’re a B2B marketer, at some point you’ve heard these questions in a marketing strategy meeting. Maybe it was the CEO. Or maybe it was your CMO. But these questions aren’t the problem. They’re the symptom of a larger issue —

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The Lesson? Quality Always Trumps Quantity

Best Practices, Content Creation, Lead Generation / Jacob Brain

“Do less” may be racking up the popularity points in modern design and self-care, but the opposite motto has crept into digital marketing for B2B. We see this specifically in the content marketing industry. Every day, consumers are bombarded by more blogs, ads, infographics, and social media posts. This robust content dumping makes sense considering

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man bailing out his small fishing boat in a stream at sunset represent email marketing tips

5 Tips for a Successful B2B Email Marketing Campaign

Best Practices, Content Creation, Email Marketing, Inbound Marketing, Lead Generation / Jacob Brain

B2B email marketing can be a tough nut to crack. Too many businesses are baking in way too much content into their emails. These emails are being sent out in large blasts and they are at once under-personalized and over-designed—i.e., they take two minutes to load in your inbox. An overload of content can mean

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7 of the Best B2B Marketing Blogs Actually Worth Reading

Content Creation, Marketing Strategy / Jacob Brain

Looking to up your B2B marketing skills? Want guidance as you put strategies into action? These seven blogs are great places to start. 1. New North Insights Yes, we’re slightly biased. But if you’re looking to learn B2B marketing, we’re confident our content can help. We cover pretty much everything – from tactics to theories

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The Quick Guide to B2B Lead Magnets

Best Practices, Content Creation, Lead Generation / Jacob Brain

Leads are the lifeblood of B2B businesses (or really any business.) They are the difference between stable, steady growth and stagnation. Unfortunately, crafting a winning strategy for capturing these leads can be complex and arduous. Many B2B businesses and companies struggle with this process. They pour time, effort, and money into attracting website traffic through search

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Content Creation