It happens to the best of us. After going through the steps of setting up an email marketing campaign, collecting engaging content, adding a clever photo, embedding links, viewing previews, etc., your campaign is ready to launch. You schedule the marketing email out – It’s going to hundreds if not thousands of people. Then, it […]
Oops! When & How You Should Send Correction Emails Read More »
Email as a medium for advertising is alive, well, and kicking. More than 59% of marketers say email is their biggest source of ROI. Not only that, but the number of email accounts is growing every day and is expected to hit 5.6 billion in 2019. If you’re looking for a platform to reach anyone
IT Consultants, Here’s How to Create Your Best Email Yet Read More »
Are you struggling with low click-through rates? Low open rates? Writing and sending a great marketing email is trickier than it looks. There’s a lot that goes into a marketing email that may be of little consequence for personal emails. For example, how much time do you spend on a subject line to a close
How AV Integrators Can Send Their Best Emails Yet Read More »
How often do you check your email? How about your professional account? Your personal one? As new marketing technology evolves, many marketers are tempted to ditch the old in favor of the new. There have been rumors that email marketing is dying since 2016. But, when you take a look at recent email marketing statistics,
A Deep Dive into Statistics on Email for Manufacturing Read More »
Don’t be fooled by all things new and shiny: email marketing is still one of the best tools out there for AV integrators to connect with a valuable audience. The data shows it – just check out these 70 ridiculous email marketing stats. In fact, the majority of B2B marketers view email marketing as the
How to Build an Email Marketing Campaign for AV Integrators in 5 Steps Read More »
In the B2B space, we can sometimes get lost looking for the newest shiny objects and forget about the basics of digital marketing. Don’t let that happen to email. There’s a reason it’s tried and true – it still holds the highest ROI. It’s time to go back to the basics. The Basics of Email
Back to Basics: Email Marketing For B2B Read More »
Marketing is all about humanizing your managed service provider business. Admittedly, it can feel hard to humanize the world of IT. When you throw money at your marketing team for larger paid advertisements, TV spots, for your typical interruptive marketing, you’re just burning your budget. In today’s oversaturated world of interruptive advertisements, this approach no
How to Market for Managed Service Providers Read More »
What is email marketing? Email marketing gives you direct contact with an interested and engaged audience. It’s a great way to get in touch with potential leads and push them towards the next step in your sales funnel. Most managed service providers receive their business through word-of-mouth. Marketing for managed service providers is needed, and
5 Steps to Successful Email Marketing for Managed Service Providers Read More »
Healthy marketing means thinking both of the bread and of the butter activities, as well as preparing for the next wave of awareness and engagement. This post explores a few of those newer tactics and channels worth paying attention. We’d all like to be the first one to discover those high ROI channels or tactics
Marketing Channels to Experiment With In 2018 Read More »
It might sound funny, but there are times when we bump into these things with our prospects and we have to pause and take a deep breath. It’s not your fault if you are doing these things, but you might need to stop ASAP. A Word of Caution Before You Take This Pill I’m going
List of Things You Should Not Be Doing in 2017 Read More »
