This is one of those questions we get asked from time to time, and honestly, my answer to this has changed in recent times. Here’s our view after avoiding it for years and then trying lists for a few clients. It’s Not Ideal. I want to make sure we make it very clear: buying email […]
Should You Buy an Email List? Read More »
We’ve all experienced in, one way or another, some plea of desperation in the business world that’s left us twisting in our chair in the awkwardness. Desperation comes in many shapes and forms, but nothing is quite as shameful as the acts done in the sales process that can be avoided. No One Cares About
Quotas, Compromises, and Other Acts of Desperation Read More »
First impressions mean everything when it comes to your company. Your website is often the first encounter a prospective customer has with your brand. It takes less than a tenth of a second for a user to form an opinion of your website. The look and feel of your website is what will determine a
6 Website Design Elements Biotechnology Firms Need to Consider Read More »
It’s amazing to me – the logic used by many business leaders. “We’re on tough times. Sales are down. Let’s cut back on marketing.” Don’t hurt yourself even more when times are tough. Here’s why you shouldn’t cut back on marketing. Marketing Is Valuable The real problem is that marketing is not viewed as a
Bad Start to the Year? Don’t Stop Marketing Read More »
Healthy marketing means thinking both of the bread and of the butter activities, as well as preparing for the next wave of awareness and engagement. This post explores a few of those newer tactics and channels worth paying attention. We’d all like to be the first one to discover those high ROI channels or tactics
Marketing Channels to Experiment With In 2018 Read More »
If you are a manufacturing company and haven’ t invested in video marketing yet, you’re missing out. Video marketing has been proven to increase conversions by up to 80% in many market. And it can work in manufacturing marketing, too. The problem is many manufacturers don’t know how to use video to benefit their business. If this is
How Should Manufacturers Use Video Marketing? Read More »
In a world where it’s harder and harder to get in contact with people, is there a place for cold email, cold calling, or cold social media? In this post will explore these cold contact development strategies, and see if there’s a place for them in this world we operate in. We all need ways
A Cold, Cold Lead World Read More »
Video marketing continues to be a rising trend as more and more businesses look to market themselves in new, effective ways. The numbers continue to justify the actions, year after year. According to a 2016 survey, 76 percent of businesses say that the use of video marketing has provided them with a good ROI, and
10 Steps to Video Marketing for Consultants Read More »
Video marketing continues to be a rising trend as more and more businesses look to market themselves in new, effective ways. The numbers continue to justify the actions, year after year. Video marketing for engineering firms works. According to a 2016 survey, 76 percent of businesses say that the use of video marketing has
Quick Tips to Start Video Marketing for Engineering Firms Read More »
New North is an digital agency that delivers. Since our inception, New North has helped professional service companies attain results through our marketing process. We are committed to making marketing as transparent as possible. This allows us to remain focused on developing campaigns that transform expertise into real results, every time. We take the time
New North is now featured on Clutch! Read More »
