So you have or are thinking about starting a loyalty campaign. That is wonderful news, your customers will surely enjoy it. But if you think that a loyaty campaign allows you to “check the box” for customer retention you are missing the mark.
Customer Loyalty is not Customer Retention Read More »
Running a E-commerce store is a difficult journey and requires good planning to properly execute good customer retention. In this post we review five tips for increasing customer retention and lifetime value of your new and current clients.
5 Tips for Customer Retention in E-Commerce Read More »
Before pushing that brand new site live to the world, checkout this quick list of 10 things to know to make the new launch a continued success and not a fatal mistake by starting from scratch with your search engine optimization.
Top 10 SEO Considerations When Re-Designing and Launching Your New Website Read More »
Are you using Google Analytics, but not getting the information you need to make informed decisions? Tired of looking at mountains of data, and not understanding what it means to your company? This presentation might help you take a step in the right direction.
Getting More Out of Analytics Read More »
Your own Website might be the goal for your start-up, but don’t forget about the many sites that exist to get your presence off the ground.
7 Sites to be on before you build a Website Read More »
Social media has become a critical piece in a business communications portfolio. More and more people, even across wide demographic ranges, for both personal and business purposes, are connecting on Facebook and following news and information on Twitter. While it may seem overwhelming to consider planning how your business might fit into the seemingly unfamiliar
Social Network Marketing Read More »
How do you measure your social media? Sometimes it can be hard to make heads or tails from your social media efforts. This post explores some ways to measure and set goals for your social media spend with some atypical ways of looking at your activity.
Measuring Social Media Read More »
Email is a fantastic tool because we can learn lots of information about our users from each message we send. This list looks at some popular trends available for most email reporting systems, provides a few new ways to segment your list and provide incentives, and asks “where is there opportunity for growth?”
9 Creative Segmentation Techniques for Email Lists Read More »
Do you ever wonder what CPM, CPC, ROR, and COA actually mean, let alone how they can influence your online advertising? Let’s look at the most popular metrics, and how they enhance your understanding of your digital advertising spend and make you a more effective advertiser.
Exploring Digital Metrics, Part 1 Read More »
Do you ever wonder why your Web site doesn’t show up where you want it to in a search? The problem might be right under your nose! This article will look at seven tools and tips to help you understand your site through a search optimization audit.
Seven Quick Ways to Audit Your Site SEO Read More »
