Dear Friend, There’s little need to convince you that we are living in unprecedented times. We now sit weeks after the historical 2020 elections and on the brink of what seems to be the second wave of an international pandemic. The division in our nation, the challenges in our economy, and the coming winter all […]
Open Letter: A Return to Truth, Journalism, and Integrity in Media Read More »
Let’s cut to the chase. Here are the top five SEO software tools for B2B tech firms: Ahrefs SEMRush Moz SERanking AccuRanker If you’re running a B2B tech SEO campaign, it’s absolutely worth it to invest in one of these tools. As Jacob wrote recently, getting your marketing technology (martech) stack right can have a
The Top 5 SEO Software Tools for B2B Tech Firms Read More »
What will 2021 bring in B2B tech marketing? Based on the data and what I’ve seen working for our clients, here are five trends to watch for. 1. SEO and email continue to grow. “57% of B2B marketers stated that SEO generates more leads than any other marketing initiative.” – Junto Digital “77% of B2B
5 B2B Tech Marketing Trends to Watch for in 2021 Read More »
In Part 1 of this series, I wrote about the SEO component of your content marketing plan – how to pick keywords, write SEO articles, and create pillar pages that will rank for important searches. That content is really important because it builds your top-of-funnel metrics; when you rank for critical keywords, you’ll get more
How to Create a B2B Tech Content Marketing Plan, Part 2: Engagement Read More »
I’ll be honest: I don’t love the term “content marketing.” First, taken at face value, it’s pretty vague. Isn’t all marketing “content”? Could it even be true that all content is marketing? Throwing those two words together doesn’t do much to clarify either of them. Second, even when you dig in, many common definitions of
How to Create a B2B Tech Content Marketing Plan, Part 1: SEO Read More »
B2B tech websites need to be special. There’s always a temptation to focus heavily on what your business does: the technology used in your processes, the features of your offering, etc. Those things are great – and they can serve as validation of your business’s value. But it’s important to put your own preconceptions aside
4 Questions to Design a Great B2B Tech Website Read More »
Every B2B marketing effort starts with good intentions. But not every B2B marketing effort works out well. If you’re struggling to market effectively, here are three things that may be going wrong. 1. You haven’t refined your market or developed your message effectively. I’ve grouped these two things (market and message) together because they’re closely
Avoid These B2B Marketing Mistakes Read More »
Everybody wants more leads. So, how do you actually get them? Great question. There are, essentially, two main levers you can pull to increase your lead flow. You can reach more people with your message (i.e. traffic generation), or you can increase the rate at which people who hear your message become contacts (i.e. conversion
5 Tactics to Improve Lead Generation in B2B Tech Marketing Read More »
Want to use marketing to get leads for your B2B tech business? There’s a simple process you can follow, but it takes decisive and intelligent action. Like jumping out of a plane, it’s best to know the process if you want the outcome to be good. Here are the five steps you need to take.
What You Need to Do to Get Leads from B2B Tech Marketing Read More »
If you’re a B2B tech company, go to Google, search for your five biggest competitors, and pull up their websites. I’ve got a twenty dollar bill that says at least three of them are doing content marketing. I’m serious here. Go do the search. Are at least three of your competitors regularly writing blogs or
3 Content Mistakes to Avoid in Your B2B Marketing Strategy Read More »
