Today (July 24th), Google Chrome 68 rolls out and with it a big step toward a more secure internet. Unfortunately, this may also mean that Google is metaphorically telling visitors to your website to “RUN”. Ever noticed that green padlock to the left of the URL when you are on websites? If not, look at […]
Say Goodbye to HTTP, Say Hello to HTTPS Read More »
Not sure why your deals aren’t closing? Your problem might be at the beginning of your sales process. Before we jump too far into the answer, we need to set some definitions. We are going to talk about marketing and sales, so we need to understand the role each plays in order to orchestrate the
Struggling to Close Deals? It Might Be This Read More »
Is the era of “free” social media marketing dead? It seems so, but here is the guide to the new reality. Organic Social Media is Dead Yes, it’s true. Organic reach on social is getting harder and harder. Facebook reach was already on the decline in 2016, but in 2018 Facebook’s news feed changed and
Is Organic Social Media Dead? Read More »
Are you suffering from a low close rate on your proposals? Have you considered that your proposal, when held up to your competitors’ proposals, is losing your bid? Here’s how to create a killer proposal. Proposals are clearly one of those things that tend to get very little attention once we’ve created the first draft.
Are Your Proposals Losing New Business? Read More »
When it comes to website design, you need to think from your audience’s perspective. As an IT company, you’re probably pretty proud of your website. But it can be hard to view your website from a marketing standpoint. Because of that, your website design could have too much jargon, be too complicated to navigate, or
Improving Website Design for Managed Service Providers Read More »
The tide is turning toward chat. Should you jump in? Putting a chat window on your website could push your company into the 21st century – or be an epic customer service fail. Now is the Time Sometimes you just know something. That is how I feel about chat on websites. Based on my years
Should You Use Chat On Your Website? Read More »
It’s coming: the summer sales slump. When everyone’s hearts turn toward vacation and a much-needed break, it can get very hard to continue to fill the funnel with new business. Here are some tactics to get you through the summer doldrums. In B2B, without a strong strategy for summer, sales tend to slump. It’s one
How to Overcome the Summer Sales Slump Read More »
Video is projected to become one of the most influential mediums for marketing. As a managed service provider, it’s hard to humanize the world of IT and make it interesting and manageable for clients. Video marketing is a great way to put a human face on the world of IT and connect with your clients.
Why Managed Service Providers Need Video Marketing Read More »
Guilty by association. That is how most marketers feel when it comes to the seemingly blurred or grey area between lies and marketing. But this is only the surface of a bigger issue. Marketing is Lying. Right? That very comment shows how beaten down we are at this point – that the very idea of
Lies, Falsehood, and Marketing Read More »
If you run a project-based company, you can only imagine the seemingly nirvana-like state of having monthly recurring income. All you know are the highs and lows of securing contract after contract to sustain your business. Now, imagine a world where you have recurring income for your services month-to-month, lowering the need for recurring sales
How to Add Recurring Revenue Streams to Your Service Business Read More »
