Are you thinking about video marketing? You might want to cut to the chase. There is nothing new in the world. One might think that the move into video marketing is this new phenomena that the millennial generation is pushing. And yes, the means and methods are changing, but the thrust of the cultural and […]
Video Marketing Saturation Point Approaching Read More »
As the end of the year nears, it’s time to activate the very best in your marketing and sales team. Here’s a quick guide. There is nothing like the sound of a jet engine being ignited and pushed into a full thrust as you go from a standstill to 180 miles an hour taking a
How to Plan Your Q4 Marketing Ramp Up Read More »
As a sales professional, you’ve been there – doing your deep breathing, reviewing the script and preparing to knock out your 50 cold calls for the day. You know there should be a better way, but it feels hopeless. There’s a way to get the leads you need. It’s called inbound marketing, and it’s going
Inbound vs. Outbound Marketing (Or, Do You Hate Cold Calling?) Read More »
From the outside there is likely a lot of confusion around how to really tell marketing companies apart. But with the insider’s lens that we’ll give you in this post, you’ll see the differences and use them well. Price is a Horrible Differentiator That is how most people make decisions on what marketing firm to
There Are 5 Different Types of Marketing Firms… Choose Wisely Read More »
Search Engine Optimization. It’s a term that is thrown around often in the online marketing world. But unlike the latest health craze or superfood, this fad is here to stay. SEO for managed service providers is crucial to their business’ success. When you type in the name of your company and your location into a
Why Managed IT Service Providers Need SEO Read More »
The tide is turning toward chat. Should you jump in? Putting a chat window on your website could push your company into the 21st century – or be an epic customer service fail. Now is the Time Sometimes you just know something. That is how I feel about chat on websites. Based on my years
Should You Use Chat On Your Website? Read More »
Are you experiencing some trouble closing leads or even getting interest in your product or service? It might be your website causing your troubles. The common misconception is that a website helps your business succeed no matter the condition. Nothing could be further from the truth. In actuality, a bad website is like having a
When Is It Time to Redo Your Website? Read More »
As many of us run our businesses, we tend to think like CFOs, focused on financial measures and statistics as the only details of business that matter. But time and time again, the business world shows us that marketing-first organizations truly win. Here’s why. 1. Marketers Think Customer First, Not Finance First. It almost seems
3 Reasons to Stop Thinking like a CFO and More like a CMO Read More »
We’ve all experienced in, one way or another, some plea of desperation in the business world that’s left us twisting in our chair in the awkwardness. Desperation comes in many shapes and forms, but nothing is quite as shameful as the acts done in the sales process that can be avoided. No One Cares About
Quotas, Compromises, and Other Acts of Desperation Read More »
Are you an introvert in a sales role? No, it’s not an oxymoron. It’s an opportunity to use your strengths for your advantage. All introverts, please raise your hand… Anyone? Now – that is the typical view of introverts. Those who are shy, reserved, and inside themselves – and not the ones who raise their
Introverts and Selling Read More »
