Retention in Pay-Per-Use Online Services
Retaining customers in a pay-per-use online service creates a great opportunity for high customer revenue and longer happier relationships.
Retention in Pay-Per-Use Online Services Read More »
Marketing Automation
Building Value Through Messaging
In this post we look at how messaging adds value to your product or service retention efforts. Without increasing the value of your product or service, you risk the opportunity for real retention.
Building Value Through Messaging Read More »
Exploring “Useful Life” in Subscription Models
Subscriptions are not the silver bullet of pricing models. Many times, the useful life of a product or service is overlooked, creating a big gap in understanding the real motivation and value available for your customer.
Exploring “Useful Life” in Subscription Models Read More »
Looking Beyond Net Promoter Score
Are we using Net Promoter to give more meaning than it really states? In this post we explore a case for deeper thinking about this widely used customer service tool.
Looking Beyond Net Promoter Score Read More »
Customer Expectations for Rewards
In this post we look at customer engagement and the impact of expectations. Many times marketers have the power to control customer expectations and use the for great gains, and other times they fail to harness the power and let customers determine their own.
Customer Expectations for Rewards Read More »
3 Ways To Keep Your Online App Subscribers
Keeping subscribers engaged for your online application is a challenging task. In this post, we look at three strategies that can help you maximize your subscriber retention to build better profits
3 Ways To Keep Your Online App Subscribers Read More »
Retention Strategy for Auto Dealerships
From new car sales, to service and brand loyalty, retaining customers is the driving force in sustainable growth in an industry with emotional friction of trust and dependability.
Retention Strategy for Auto Dealerships Read More »
3 Strategies to Stop Customer Churn Now
Your customers are dropping at increasing rates and you don’t know what to do. In this post, we review three tactics to stop the bleeding of customer churn while you find the source of your churn.
3 Strategies to Stop Customer Churn Now Read More »
Never Discount Your Product
Before you pull the trigger on another coupon or discounting strategy, you need to step back to understand why and how to do this correctly, if at all.
Never Discount Your Product Read More »
Likert vs Semantic Differential Questions in Customer Satisfaction Surveys
In this post we look at two common methods for quantifying customer emotions and explore best practices for choosing which method works best for your survey.
Likert vs Semantic Differential Questions in Customer Satisfaction Surveys Read More »
