Wondering if you are getting enough feedback from your customers? Or maybe not enough? In this post, we look at the two extremes in survey frequency and how to best handle the situations.
How Frequently Should You Survey? Read More »
In this post, we look past the “Black Friday” deals, to see how you can bring a focus back to retention after the holidays fade away.
Retaining Customers After The Holiday Season Read More »
In this post, we review the three levels of evolution for retention marketing campaigns. Each level has specific challenges and rewards as your focus your efforts upwards.
Evolution of Retention Marketing Campaigns Read More »
In this post we look at the three elements in your retention marketing that will give you the most impact in your campaign.
3 “Must Have” Elements of Customer Retention for your B2B Marketing Strategy Read More »
In this post, we look at five reasons you should consider customer retention a critical part of your marketing efforts. Without it, you are leaving potential revenue on the table and relationships undeveloped.
Five Reasons Why Customer Retention is Better Than Acquisition Read More »
In this post, we take a look at the opt-out pages that many email marketers don’t give a second thought in their overall churn reduction or subscription retention programs.
Effective Opt-Out Page Messaging Read More »
In this post we demonstrate the fundamental problem with using coupons for loyalty programs and the impact it has on loyalty.
Using Coupons To Kill Customer Loyalty Read More »
Five customer retention statistics that will help you understand and plan your customer retention efforts.
Interesting Customer Retention Stats Read More »
In this post we explore a common method for calculating your lifetime value (LTV) of your email subscriber base. A valuable metric when looking to improve the revenue from email campaigns.
Calculating Lifetime Value of Email Subscribers Read More »
There is no better time to start your retention program than today. Following the three steps in this article you can hit the ground running with your retention efforts.
Three Steps to Start Improving Your Customer Retention Read More »
