Interested in learning about B2B marketing automation – and in putting it to use to supercharge your results? You’re in the right spot. On this page, we’ll give an overview of what B2B marketing automation is, how it’s used, and how to get started with it. Let’s dive in. What is B2B marketing automation? Marketing automation […]
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Regulatory changes like GDPR and CCPA are likely to come in the next few years. People are demanding more control and transparency over their data. Browsers like Firefox are starting to block many traditional analytics methods. The amount of data generated from the increasing number of sources (phone, desktop, tablet, etc.) is rising, and tracking
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Wondering what B2B content marketing is? Fair question. There are at least two points of jargon in the phrase: “B2B” and “content marketing.” Not to worry. In this post, I’ll unpack what B2B content marketing means, what it’s used for, and provide a few examples. Let’s jump in. What does B2B content marketing mean? To understand
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This weekend, somebody asked me what I do for work. “I’m in B2B marketing,” I replied. The person smiled and nodded, but I could tell it was out of politeness rather than understanding. “Oh, cool,” they said. “So what’s B2B?” Now, this person isn’t in the business world. But their lack of familiarity with my
B2B Marketing vs B2C Marketing: What’s the Difference? Read More »
Welcome to our guide to B2B marketing on LinkedIn. Here’s what we’ll be covering: Does B2B marketing work on LinkedIn? The purpose of B2B marketing on LinkedIn Inbound marketing on LinkedIn Outbound marketing on LinkedIn Ready to put LinkedIn to use to grow your B2B business? Read on. Does B2B marketing work on LinkedIn? Given
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After a very challenging 2020 for sales and marketing, many people are asking – what can we expect in the next year? I’ll be the first to say that, after the year we’ve just had, it may be a fool’s errand to attempt a forecast. But, from what I’ve been seeing, a few things will
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B2B marketing can be complex. For one thing, it’s packed with jargon. You’re already starting from behind when you put the acronym “B2B” in front of the word “marketing”. Things don’t get better from there. Welcome to the world of ABM, SEO, CRO, PPC, CPA, CPC, etc. – if you don’t speak the language, your head
The 8 Most Effective B2B Marketing Strategies for 2021 Read More »
Dear Friend, There’s little need to convince you that we are living in unprecedented times. We now sit weeks after the historical 2020 elections and on the brink of what seems to be the second wave of an international pandemic. The division in our nation, the challenges in our economy, and the coming winter all
Open Letter: A Return to Truth, Journalism, and Integrity in Media Read More »
Let’s cut to the chase. Here are the top five SEO software tools for B2B tech firms: Ahrefs SEMRush Moz SERanking AccuRanker If you’re running a B2B tech SEO campaign, it’s absolutely worth it to invest in one of these tools. As Jacob wrote recently, getting your marketing technology (martech) stack right can have a
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What will 2021 bring in B2B tech marketing? Based on the data and what I’ve seen working for our clients, here are five trends to watch for. 1. SEO and email continue to grow. “57% of B2B marketers stated that SEO generates more leads than any other marketing initiative.” – Junto Digital “77% of B2B
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