A common challenge we hear from prospects is that they are tired of ‘playing the price game’. What they mean by this, is that they are tired of being beaten down on price as the only true rating factor in their winning the new deal. This is the sad state of affairs when you have […]
Winning Deals on Something Besides Price Read More »
At New North, we aim to help you connect with the right customers for your business! We want our customers to flourish and we’re prepared to go the extra mile to help them do that. That’s why we’re thrilled to announce that Clutch has named New North a leading B2B company in Maryland in the
New North Named a Top B2B Company in Maryland for 2020 Read More »
In Part 1 of this series, I wrote about the SEO component of your content marketing plan – how to pick keywords, write SEO articles, and create pillar pages that will rank for important searches. That content is really important because it builds your top-of-funnel metrics; when you rank for critical keywords, you’ll get more
How to Create a B2B Tech Content Marketing Plan, Part 2: Engagement Read More »
I’ll be honest: I don’t love the term “content marketing.” First, taken at face value, it’s pretty vague. Isn’t all marketing “content”? Could it even be true that all content is marketing? Throwing those two words together doesn’t do much to clarify either of them. Second, even when you dig in, many common definitions of
How to Create a B2B Tech Content Marketing Plan, Part 1: SEO Read More »
PPC for B2B tech. It doesn’t just sound catchy (or obnoxious, depending on your perception of acronyms). It also works – very well, if done correctly. Pay-per-click advertising can be a business-builder for any firm, regardless of who you’re selling to. There’s a common and unfortunate preconception that pay-per-click ads are at their most effective
Why PPC Works for B2B Technology Marketing Read More »
B2B tech websites need to be special. There’s always a temptation to focus heavily on what your business does: the technology used in your processes, the features of your offering, etc. Those things are great – and they can serve as validation of your business’s value. But it’s important to put your own preconceptions aside
4 Questions to Design a Great B2B Tech Website Read More »
Every B2B marketing effort starts with good intentions. But not every B2B marketing effort works out well. If you’re struggling to market effectively, here are three things that may be going wrong. 1. You haven’t refined your market or developed your message effectively. I’ve grouped these two things (market and message) together because they’re closely
Avoid These B2B Marketing Mistakes Read More »
Everybody wants more leads. So, how do you actually get them? Great question. There are, essentially, two main levers you can pull to increase your lead flow. You can reach more people with your message (i.e. traffic generation), or you can increase the rate at which people who hear your message become contacts (i.e. conversion
5 Tactics to Improve Lead Generation in B2B Tech Marketing Read More »
Inbound marketing is casting a net. Account-based marketing (ABM) is spearfishing. In inbound marketing, you don’t know exactly who you’ll sell to. Your campaign is designed to put content out so that potential buyers can find it. In B2B ABM, though, you’ve already identified the accounts you want to sell to, and your campaign is
The Quick Guide to B2B ABM for Tech Marketing Read More »
Want to use marketing to get leads for your B2B tech business? There’s a simple process you can follow, but it takes decisive and intelligent action. Like jumping out of a plane, it’s best to know the process if you want the outcome to be good. Here are the five steps you need to take.
What You Need to Do to Get Leads from B2B Tech Marketing Read More »
