For most HVAC companies, content creation is not top of mind. Servicing clients, keeping up with industry trends, and continuing education may take priority over writing a few blogs. But the benefits of a great content creation strategy for HVAC are big. With the right content, you can achieve a high SEO ranking and greatly […]
What Kind of Content Should HVAC Companies Create? Read More »
It happens to the best of us. After going through the steps of setting up an email marketing campaign, collecting engaging content, adding a clever photo, embedding links, viewing previews, etc., your campaign is ready to launch. You schedule the marketing email out – It’s going to hundreds if not thousands of people. Then, it
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Tools are only useful if they’re used well. If you can’t aim appropriately and hit the nail on the head, your hammer will probably be more destructive than helpful. Pay-per-click campaigns are similar. If your IT consultant PPC campaign has a poor strategy, lackluster execution, and is otherwise subpar, most likely you’ll just be throwing
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ABM, or account-based marketing, is an extremely useful tool for IT consultants. If inbound marketing is represented by a magnet, sucking in leads through content, ABM is more like ax-throwing. You identify a target, throw your ax, hit the bullseye, and land a sale. While they both rely on great content and an effective strategy,
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In a world where the results you can achieve with organic digital marketing are starting to fade, having a highly effective paid media strategy is crucial for IT consultants. Paid media puts you front and center as far as Google search, social media feeds, and more. There are many different types of paid media, including
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I see what they’re doing – let’s just copy that. It seems simple enough. Let’s just look at a competitor’s marketing and simply do what they’re doing. It happens all the time and in the field of ideas – it’s common. Going deeper, we look at an idea or an approach to a market and
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As the digital world continues to overhaul the daily life of the IT consultant, traditional public relations strategies have been slowly replaced by digital PR. Traditional public relations has been a staple of the business world for the past century. The accepted tradition of diamond engagement rings? It started as a public relations campaign put
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Did you know that more than half of consumers want to see more video marketing from brands and businesses? If you’re an IT consultant who hasn’t delved into the world of video yet, I have some news for you: video marketing for IT consultants is essential for your business. Not only do the statistics back
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When building a website for your business, it’s easy to get stuck in the weeds. What builder should you use? How should you word your content? Where should you source your images? How do you rank each page for SEO? When it comes down to it, website design for IT consultants is critically important. As
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I was reading a great article on conversion optimization when this line stood out to me: Traffic generation is what you get. Conversion optimization is what you do with it. I believe that sometimes we get so caught up in getting more and more traffic to our sites that we forget about the importance of
20 Tips to Help IT Consultants Make the Most of their Website Traffic Read More »
