The tide is turning toward chat. Should you jump in? Putting a chat window on your website could push your company into the 21st century – or be an epic customer service fail. Now is the Time Sometimes you just know something. That is how I feel about chat on websites. Based on my years […]
Should You Use Chat On Your Website? Read More »
It’s coming: the summer sales slump. When everyone’s hearts turn toward vacation and a much-needed break, it can get very hard to continue to fill the funnel with new business. Here are some tactics to get you through the summer doldrums. In B2B, without a strong strategy for summer, sales tend to slump. It’s one
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What is email marketing? Email marketing gives you direct contact with an interested and engaged audience. It’s a great way to get in touch with potential leads and push them towards the next step in your sales funnel. Most managed service providers receive their business through word-of-mouth. Marketing for managed service providers is needed, and
5 Steps to Successful Email Marketing for Managed Service Providers Read More »
Video is projected to become one of the most influential mediums for marketing. As a managed service provider, it’s hard to humanize the world of IT and make it interesting and manageable for clients. Video marketing is a great way to put a human face on the world of IT and connect with your clients.
Why Managed Service Providers Need Video Marketing Read More »
Guilty by association. That is how most marketers feel when it comes to the seemingly blurred or grey area between lies and marketing. But this is only the surface of a bigger issue. Marketing is Lying. Right? That very comment shows how beaten down we are at this point – that the very idea of
Lies, Falsehood, and Marketing Read More »
Are you experiencing some trouble closing leads or even getting interest in your product or service? It might be your website causing your troubles. The common misconception is that a website helps your business succeed no matter the condition. Nothing could be further from the truth. In actuality, a bad website is like having a
When Is It Time to Redo Your Website? Read More »
If you run a project-based company, you can only imagine the seemingly nirvana-like state of having monthly recurring income. All you know are the highs and lows of securing contract after contract to sustain your business. Now, imagine a world where you have recurring income for your services month-to-month, lowering the need for recurring sales
How to Add Recurring Revenue Streams to Your Service Business Read More »
This is one of those questions we get asked from time to time, and honestly, my answer to this has changed in recent times. Here’s our view after avoiding it for years and then trying lists for a few clients. It’s Not Ideal. I want to make sure we make it very clear: buying email
Should You Buy an Email List? Read More »
As many of us run our businesses, we tend to think like CFOs, focused on financial measures and statistics as the only details of business that matter. But time and time again, the business world shows us that marketing-first organizations truly win. Here’s why. 1. Marketers Think Customer First, Not Finance First. It almost seems
3 Reasons to Stop Thinking like a CFO and More like a CMO Read More »
We’ve all experienced in, one way or another, some plea of desperation in the business world that’s left us twisting in our chair in the awkwardness. Desperation comes in many shapes and forms, but nothing is quite as shameful as the acts done in the sales process that can be avoided. No One Cares About
Quotas, Compromises, and Other Acts of Desperation Read More »
