Retention and Customer Service
In this article we take a look at customer service from a proactive and reactive standpoint and how retention success depends on both.
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Why Loyalty Programs Fail
Wondering why your loyalty program is headed for death row? In this article we talk about three attributes of a dying program.
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Data Does Not Solve Retention Problems
Data alone can not solve your retention problems. In this post, we talk about the difference between data and insight in retention.
Data Does Not Solve Retention Problems Read More »
What a Loyalty Program Can’t Fix
Before you jump on the loyalty bandwagon, make sure you have the right intention and expectation of what loyalty programs can do for you.
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Impact of the Cancellation “Gauntlet”
Endless transfers in the cancelation processes give customers the cold shoulder to your brand and service. In this article we look the impact and remedy for these deadly processes.
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3 Successful Customer On-Boarding Tips for your Online Service
In this article we look at three overlooked tips to help you successfully on-board your customers to your online service or SAAS product for greater retention.
3 Successful Customer On-Boarding Tips for your Online Service Read More »
Customer Retention Should be 15% of Your Budget
In this article we look at a proper allocation to your retention marketing budget being the first step in understanding how to properly approach retention with your customer base.
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Retention in Pay-Per-Use Online Services
Retaining customers in a pay-per-use online service creates a great opportunity for high customer revenue and longer happier relationships.
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Building Value Through Messaging
In this post we look at how messaging adds value to your product or service retention efforts. Without increasing the value of your product or service, you risk the opportunity for real retention.
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Exploring “Useful Life” in Subscription Models
Subscriptions are not the silver bullet of pricing models. Many times, the useful life of a product or service is overlooked, creating a big gap in understanding the real motivation and value available for your customer.
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